Senior Specialist, Performance Media
Senior Specialist, Performance Media
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Job Description
Glassroom is looking for a Senior Specialist Performance Media with advanced Programmatic expertise and strong knowledge of SEM and Paid Social.
Glassroom emphasizes transparent advertiseragency relationships professional development of its experts and continuous improvement. We seek to turn brilliant media strategies into inspiring business results.
We believe in the strength of the community: it is the curious ambitious and autonomous humans who allow us to offer a unique service to our customers. We are proud to say that human intelligence and teamwork are what fuels our agency.
Glassroom is part of Humanise ( a collective of nine independent yet complementary companies who share a belief: Consumers are people first and foremost.
What Were Looking For
A Senior Performance Media Specialist passionate about digital marketing with advanced expertise in Programmatic (DV360 or other DSPs) and a solid understanding of SEM (Google Ads Search Ads 360) and Paid Social (Meta LinkedIn etc.).
You will play a key role in the strategic development of key accounts while supporting the team in optimizing multichannel campaigns.
Responsibilities
- Build advanced Programmatic strategies tailored to client business objectives (primarily using DV360 or other DSPs);
- Contribute to crosschannel performance strategies incorporating SEM and Paid Social as needed;
- Collaborate closely with campaign managers to ensure flawless campaign execution;
- Indirectly oversee a team of media specialists and campaign managers;
- Ensure proper account setup: campaign structure audiences naming conventions and tracking;
- Lead ongoing optimization efforts based on KPIs (ROAS CPA qualified traffic lead generation etc.);
- Produce clear actionable insights to inform strategic decisions and client recommendations;
- Participate in client performance reviews and facilitate optimization workshops;
- Develop and automate client reporting (KPI tracking objectives revenue and other key initiatives);
- Stay current on Programmatic SEM and Paid Social trends tools and best practicesand share learnings with the team.
Qualifications
- At least 4 years of experience in digital performance marketing with advanced expertise in Programmatic;
- Mastery of DV360 or similar DSPscertifications are a plus;
- Solid knowledge of SEM platforms like Google Ads and Search Ads 360;
- Experience with ad servers (e.g. Campaign Manager 360);
- Understanding of Paid Social (Meta Ads LinkedIn Ads);
- Experience with largescale eCommerce or lead generation accounts;
- Comfortable using analytics tools (GA4 Adobe Analytics);
- Strong Excel skills (pivot tables VLOOKUPs advanced formulas);
- Bilingual (French and English) both written and spoken;
- Basic understanding of DMPs is a bonus.
Benefits
Hybrid work option: 3 days in the office and 2 days remote
Vacations: 3 annual weeks agency closure during the holidays 5 personal days plus one volunteer day and all public holidays are doubled
Group insurance plan: life prescription drugs travel dental expenses paramedical services and more (* 50% of the premium assumed by the agency)
Wellness program: $250 per year for reimbursement for sport equipment sport memberships WFH equipment second screenetc.
Public transport: discount (city bikes metro bus)
Join our team of experts. Welcome to Glassroom!
Employment Type
Full Time
