Senior Manager, Trade Show and Content Engagement
Senior Manager, Trade Show and Content Engagement
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1 Vacancy
Job Description
What You Will Do:
The Senior Manager Trade Show and Content Engagement is responsible for developing and executing trade show strategies managing brand experiences and enhancing audience engagement through compelling content. This role will lead the planning execution and measurement of trade shows conferences and other industry events to drive brand visibility customer acquisition and business growth. Additionally the manager will oversee content development strategies that support product training events and enterprise wide content platforms to ensuring seamless integration across marketing channels and brands within Fortune Brands Innovations.
- Lead the trade show & content engagement COE across FBIN. Integrating teams establishing best practices and processes across the organization.
- Lead the strategy tactical and logistical planning as well as project management and execution of events within Fortune Brands Innovation including but not limited to: national and regional trade shows industry events and internal corporate events.
- Provide marketing support for other customerfocused events such as immersive showroom events customer training onsite visits etc.
- Assist Sales and Marketing in determining which trade shows and marketing opportunities are strategically critical and make recommendations to crossfunctional teams based on corporate priorities and goals.
- Plan and execute all aspects of Tier 1 and 2 level trade shows and assigned marketing events from inception through completion organizing events within company budget and leading all logistical event execution deliverables including space negotiations and contracts hotel and travel management coordination/maintenance of exhibits properties talent and promotions etc.
- Manage the overall project including planning briefs communications (pre during post event) crossfunctional and executive meetings vendor management execution budgeting capital requests demo and running water vignettes dev summarization of key learnings reporting lead followup and ROI analysis of trade shows and events.
- Manage all aspects of exhibits including concepting structure graphics creation and approvals exhibit structure and material shipments product ordering promotional items planning and pre and postshow delivery requirements.
- Communicate to internal stakeholders on preevent plans daily onsite observations and postevent recaps as required.
- Training Content: Oversee the development of highquality training materials including elearning modules webinars job aids and interactive learning experiences.
- Stakeholder Collaboration: Work closely with SMEs HR leadership teams and other stakeholders to identify training needs and align content with business goals.
- Technology & Learning Platforms: Leverage learning management systems (LMS) authoring tools and multimedia technologies to deliver scalable training solutions.
What You Will Bring:
- Bachelors degree is required; a concentration in Marketing is preferred.
- 8 years of business experience is required; experience in event planning required.
- Managerial experience minimum of 5 years.
- Demonstrated ability to define and measure marketing program effectiveness.
- Verified organization project management and event planning skills; strong understanding of trade show production requirements and timelines; ability to plan manage and meet deadlines across multiple events/cities.
- Excellent interpersonal and communication skills; ability to work cross functionally and lead teams as well as develop targeted strategies and implement tactics and initiatives.
- Possess the ability to interact comfortably with upper management as well as interact with media customers owners sales associates etc.
- Proficiency in software applications such as Powerpoint Excel and Word Outlook
- 1520% seasonal travel is required
Competencies:
- Resilience
- Manages Complexity
- Persuades
- Plans and Aligns
- Situational Adaptability
Additional Information :
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90000 USD $143000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a rolebased sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a marketleading 401(k) program with a company contribution product discounts flexible time off benefits (including halfday summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
To protect yourself from fraudulent job postings or recruitment scams please note that FBIN job postings are exclusively hosted on our careers page at Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
