Sr Paid Media Manager
Sr Paid Media Manager
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1 Vacancy
Job Description
The Sr Paid Media Manager will join our marketing team and execute global strategy across paid search social and display channels. You will focus on daytoday media buying excellence and drive highquality leads and revenue growth across all market segments. The Sr Paid Media Manager will work handinhand with the CMO and brand team and will help to formulate hypotheses developing testing plans based on datasupported insights.
- Manage and optimize paid search social and display campaigns to drive highquality B2C and B2B leads.
- Build and execute campaigns across Google Ads Facebook Ads LinkedIn and display networks.
- Develop email search and remarketing campaign to nurture B2B Leads into quality prospects.
- Research and implement paid media strategy based on industry trends
- Ability to develop and manage media budgets forecast performance and scale campaigns efficiently based on ROI.
- Maintain reports budgets campaigns performance return on investment and other channel metrics
- Manage campaigns with a data driven approach and compile insights to inform strategic decisions.
- Actively manage roadmap completion and execute everchanging quarterly media plans for paidsearch social and display channels
- Roll out audiences to execute against both prospecting and retargeting strategies
- Implement a creative testing framework and test plans to improve performance across different vendors and platforms.
- Drive A/B landing page testing and optimization across your channels.
- Lead the daytoday management of automated lifecycle of email campaigns and journeys
- Lead engagement and crosssell email campaigns to educate and incent and reengage customers
- Leverage integration and automation tools to connect multiple marketing and business platforms.
- Regular and predictable attendance is a requirement of this position.
- Performs other jobrelated duties and responsibilities as may be assigned from time to time.
Qualifications :
- 5 years of demand generation and/or customer acquisition for highgrowth companies
- 3 years experience marketing a subscription based product.
- Experience with multitouch attribution models conversion tracking and marketing funnel analysis.
- Poweruser knows the ins and outs of the key search social and display platforms like Google Ads Facebook Ads Manager etc.
- Experience using technology integration and automation tools such as zapier integromat make.
- Exceptional quantitative and problemsolving skills. Ability to analyze data overcome data noise and make data driven decisions.
- Proficiency in Excel is a requirement: Pivot Tables VLOOKUP SUMIF formulas are your friends.
- Proficiency in Google Analytics is a requirement with a proven track record building audiences and gaining insights to drive decisions.
- Email marketing with knowledge of current trends and industry best practices
- Prior roles as a player/coach willing to roll up your sleeves
- Experienced in performance marketing with a focus on understanding Return on Investment
- BA/BS required or relevant work experience required.
Preferred Knowledge and Skill:
- A strong communicator that can efficiently communicate takeaways and insights to drive improvements.
- Strong customerfocused mindset
- Established track record of reliability and good attendance.
- Ability to envision and communicate the big picture in an inspiring way.
- Demonstrated ability to quickly and proficiently understand and absorb new information.
- Ability to structure and process qualitative or quantitative data and draw insightful conclusions from it.
- Plans organizes schedules and budgets in an efficient productive manner. Focuses on key priorities.
- Strong communication and crossfunctional skills with the ability to engage listen and collaborate with internal departments and external stakeholders.
- Collaborative with the ability to structure mutually beneficial partnerships.
- Ability to multitask with a high volume of tasks.
- Flexibility to handle rapid and frequent change and interest in taking on new tasks.
- High level of organization skills attention to detail and ability to prioritize and timemanage across multiple deadlines.
- Thrive in a fastpaced environment and possess a high level of intellectual curiosity.
- Proven ability to clearly define a set of requirements that pinpoint business challenges and identify technical and business changes required to address them.
- Acts without being told what to do. Brings new ideas to the company.
- Exhibits passion and excitement over work. Has a cando attitude.
Additional Information :
Position Details: This is a fulltime salaried position (40 hours/week).
Pay: The pay range for this position is a minimum of $110000 to a maximum of $145000 based on a fulltime schedule. The actual compensation offer will carefully consider a wide range of factors including your skills qualifications experience and location.
Benefits and Perks: IDIQ makes available comprehensive benefits including 100% employee medical options 50% dental and vision (for employee only dependent coverage available). Other benefits offered include paid time off life insurance shortterm disability longterm disability and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with pingpong tournaments pool games and more.
AAP/EEO Statement: Identity Intelligence Group LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles e.g. braids locks and twists) color religion religious creed (including religious dress and grooming practices) national origin (including language use restrictions) ancestry citizenship disability (mental and physical) including HIV and AIDS medical condition (including cancer and genetic characteristics) genetic information marital status sex (including pregnancy childbirth breastfeeding or related medical conditions) gender gender identity gender expression age (40 years and over) sexual orientation veteran and/or military status family and medical leave status domestic violence victim status political affiliation and any other status protected by federal state or local law.
Supervisory: No supervisory responsibilities.
Business Office Environment: This position operates in a professional office environment. Office environment can vary with noise levels and stress from low to moderate.
Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job the employee is regularly communicating and conversing with members/stakeholders/management and must be able to exchange accurate information appropriately. The employee frequently is required to remain in a stationary position occasionally move about; and constantly operate a computer or other office equipment. The employee is regularly required to push or otherwise move up to 1030lbs of various equipment. Applications may include but are not limited to repetitive work operating a computer keyboard mouse and headphones while primarily maintaining a stationary position and occasionally moving about at an assigned work desk area.
Remote Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
