Product Marketing Manager

Zynx Health is seeking a strategic and executionfocused Product Marketing Manager to help define position and launch clinical decision support solutions that improve care delivery. This role will partner early with Product Management to assess market fit and engage in product development to ensure a strong foundation for gotomarket efforts.

In this crossfunctional role youll collaborate with Product Management Clinical Sales and Marketing teams to translate product capabilities into clear compelling value for our audience. Our buyers include clinicians informaticists and quality leadersso your messaging must connect clinical relevance with operational outcomes. Youll also lead product launches develop sales enablement resources and help ensure our solutions are wellpositioned in a competitive healthcare IT landscape.

What Youll Do

Engage early in the product lifecycle to understand product intent validate market fit and inform positioning from inception.

Define product positioning messaging and value propositions based on user needs market analysis and competitive landscape.

Lead product launch planning and execution coordinating with Marketing Sales Clinical and Client Services teams.

Develop and optimize sales enablement tools and training resources to ensure message alignment field readiness and effective product education.

Create and execute solutionspecific marketing plans across digital event and channel programs.

Track and report on key KPIs (e.g. engagement conversion adoption) to measure the impact of positioning campaigns and sales tools.

Collaborate with Marketing on campaign strategy and tactical execution to drive measurable results.

Help build and maintain case studies client success stories and thought leadership content.

Partner with Sales to refine messaging based on win/loss analysis buyer feedback and realworld objections.

Support outbound marketing activities including webinars events emails and digital promotions.

What Were Looking For

Bachelors degree in Marketing Business or a healthcarerelated field (MBA a plus).

5 years of product marketing experience preferably in healthcare IT or software.

Proven track record of launching and supporting B2B software or SaaS products.

Exceptional storyteller with the ability to translate technical and clinical concepts into clear compelling messaging.

Proficient in Salesforce and marketing automation tools; familiar with product marketing frameworks.

Highly driven selfstarter with excellent collaboration prioritization and project management skills.

Strong analytical mindset with ability to interpret data and translate insights into actionable marketing strategies.

About Zynx Health

Zynx Health a part of Hearst Health is the market leader in providing evidencebased clinical decision support solutions that help healthcare organizations measurably improve patient outcomes enhance safety and lower costs. Thousands of hospital organizations and providers dare to be better with Zynx Healths rigorously developed and maintained evidencebased clinical content patented technology and tailored services to drive clinical improvements at the point of care. With Zynx Health healthcare organizations exceed industry demands for delivering highquality care at lower costs under valuebased reimbursement Health partners with healthcare organizations to continuously and measurably improve care every day for every patient every time.

Zynx Health seeks to hire and train employees who uphold and mirror our core values of Bold Innovation Passion Integrity Respect and Excellence. To learn more call . Zynx Health offers competitive salary and extensive benefits including medical dental vision short and longterm disability life insurance and matching 401k.

In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in Los Angeles reasonable estimate if hired in Los Angeles is $113000.00 $145000.00. Please note this information is specific to those hired this role is open to candidates outside oflocation the salary range would be aligned to that specific location. A final decision on the successful candidates starting salary will be based on a number of permissible nondiscriminatory factors including but not limited to skills and experience training certifications and education.

This role is also eligible for a competitive benets package that includes medical dental vision life and disability insurance; 401(k) retirement plan; exible spending savings account; paid holidays; paid time off; employee assistance program; and other company benets.