Director, Product Marketing
Director, Product Marketing
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$ 206000 - 253000
1 Vacancy
Job Description
Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications provide the tools employees need to succeed and hold the business most critical information. If those tools become unavailable or that data is jeopardized there is a detrimental impact on the organization.
Obsidian proudly offers the industrys most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.
Were a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today. We listen closely to our customers iterate quickly and (over) deliver to delight them. Working at Obsidian means contributing to an industryleading cybersecurity product in an environment where customer satisfaction privacy and data ethics are paramount.
About the Team:
Product Marketing joins forces with Value Engineering forming a highimpact team in the marketing organization. This growing team focuses on differentiated simplified messaging and engagements that simplify the complexities of SaaS security. Concise and accurate value articulation shrinks decision time and improves buyer confidence.
About the Role:
Product Marketing is a critical function at Obsidian Security as this role connects product and GTM strategy needed to drive success in sales and marketing. You will collaborate with the rest of our marketing team to develop innovative programs and campaigns that drive demand. You must be able to understand sophisticated technologies zero trust architecture and identity security and translate these into compelling stories with deep appreciation for the problems our customers have and comprehensive understanding of the product benefits that resonate with IT security and business buyers.
An attention to detail and eye for quality are critical to your success along with an ability to grasp and present our products value proposition in a way that resonates and simply articulates Why anything Why now and Why Obsidian In addition to excellent communication skills written verbal and visual you track performance and have the data to prove whats working and what isnt.
Key Responsibilities:
- Support company enablement: Partner with presales postsales and partner teams to develop content and participate in onboarding and continuing enablement of the company. Ensure collateral aligns with company positioning and strategy.
- Competitive Analysis & Landscape Monitoring: Conduct indepth competitive analysis to understand changes in the cybersecurity landscape particularly as we scale and compete with larger platform competitors. Use this analysis to inform strategic positioning decisions.
- SWOT Analysis & Market Trends: Regularly perform SWOT analyses to assess our competitive strengths weaknesses opportunities and threats. Track market trends to ensure that our product strategy and messaging stay relevant as customer needs evolve.
- Content Strategy & Development: Create content that drives awareness and showcases our differentiated position in the market including blog posts whitepapers and case studies. This content will be informed by competitive insights and focused on engaging our broader cybersecurity audience.
- GotoMarket Strategy Support: Collaborate with field teams and demand generation to ensure product launches are aligned with competitive dynamics and to execute targeted marketing campaigns that communicate our unique value.
- CrossFunctional Collaboration: Work with product management sales and marketing teams to ensure alignment on competitive strategy and positioning driving business results through cohesive gotomarket efforts.
- Build relationships with customers prospects and advisors: Engage with market audience to uncover test and iterate on technology concepts and collateral. The Director will be able to form direct relationships and leverage their network to gather primary qualitative and quantitative evidence in support of strategy positioning and messaging
About You:
- Experience: Minimum of 7 years demonstrating progressive responsibility in a product marketing role. The candidate will have experience in cybersecurity with fluency across a broad range of cybersecurity concepts like SaaS security Identity and Access Management (IAM) Zero Trust Identity Governance and Administration (IGA) Privileged Access Management (PAM).
- Competitive Strategy Expertise: Proven experience in conducting competitive analysis developing strategic positioning and refining messaging to differentiate products in a competitive marketplace.
- Market Insight: Strong understanding of the cybersecurity market including buyer personas market segments and competitive trends with the ability to anticipate shifts as we grow.
- Content Creation: Ability to create compelling highquality content that supports thought leadership and drives awareness with a focus on competitive differentiation.
- Communication Skills: Exceptional verbal and written communication skills with the ability to present complex market insights and product messaging clearly to both internal teams and external audiences.
- Analytical & Strategic: Strong analytical skills combined with creative thinking able to develop actionable insights from data and market feedback.
- SelfStarter: Comfortable working in a fastpaced environment with the ability to prioritize tasks often with partial data manage multiple projects and adapt quickly to changing business needs.
Employee Benefits
Our competitive benefits packages are designed to support our employees wellbeing both at work and at home. Our US based employees enjoy:
- Competitive compensation with equity and 401k
- Comprehensive healthcare with dental and vision coverage
- Flexible paid time off and paid holiday time off
- 12 weeks of new parent or family leave
- Personal and professional development resources
For more details on our US benefits or for information on our international benefits please see here.
Pay Transparancy
Please note that the base pay range is a guideline and for candidates who receive an offer the base pay will vary based on factors such as work location as well as the knowledge skills and experience of the candidate. In addition to a competitive base salary this position is eligible for equity awards and may be eligible for incentive compensation based on factors such as experience skills and location.
At Obsidian we are proud to be an equalopportunity employer. We value diversity and hire for talent passion and compassion. In compliance with federal law all persons hired will be required to submit satisfactory proof of identity and legal authorization. If you have a need that requires accommodation please contact
Information collected and processed as part of any job applications you choose to submit is subject to Obsidians Applicant Privacy Policy.
Base Salary Range
$206000 $253000 USD
Required Experience:
Director
Employment Type
Full Time
