Performance Marketing Manager, Customer Growth

The XCM (Cross Channel Cross Category Marketing) team at Amazon India is seeking a talented highly motivated and seasoned performance marketer with a strong CRM or customer lifecycle engagement knowledge and broad marketing experience across executing the plans acquisition engagement and/or product marketing. Candidates will work crossfunctionally and drive programs that reach millions of customers. This role provides an opportunity to develop original ideas approaches and solutions in a competitive and everchanging business climate.


Key job responsibilities
Form and execute strategy to solve complex problems which involves large scale data analysis with a continuous focus to automate and simplify.
Work as a marketer on key personalized channels such as Push Email & WhatsApp tactical as well operationalizing the campaigns with stakeholders and setting up processes for frictionless operations while ideating on the product enhancement requirements while in consideration of target customer segments competitive environment our programs strengths and areas to invest for future innovations.
Develop relationships and work collaboratively with the crossorg stakeholders to work on achieving the shared goals; maximize opportunities identified through collaboration with teams.
Share and learn worldwide best practices to mutually help among worldwide marketing teams and achieve goals.
Diving deep into customer cohort level engagement and retention performance to identify patterns and trends; Articulate plans experimentation roadmaps and results to stakeholders.
Design and carry out wellstructured experiments (including tracking measuring and reporting) and understand customer behavior to apply/share those insights.
Build execute and scale crossfunctional marketing programs from concept to completion holding a high bar for campaign quality and process across business units and partner teams


A day in the life
Performance Marketing Manager Customer Growth will be responsible for conceptualizing executing and continually improving endtoend direct marketing campaigns across personalized channels (Push email WhatsApp) along with Mobile app growth channels (Google Meta Snapchat and Programmatic etc.). With a particular emphasis on driving automation and personalization at scale youll support and drive campaigns for retail nonretail key events and engagement marketing. And will manage customer engagement metrics including first purchase repeat purchase crosscategory purchase retention and reactivation this will be across a diverse set of programs (e.g. Acquisition settlement and reactivation etc.). The role will identify valuable trends/opportunities through data analysis mapping the customer journey through funnel based (drip marketing) nudges defining customer segmentation and ideating marketing plans through the personalized marketing channels namely Push WhatsApp Notifications Email InApp messaging and Mobile app growth channels (Meta Google Snapchat etc.).

About the team
The Amazon India Performance marketing team is responsible for overseeing the business and product charter for our key traffic driving channels. On the business front we own the management of the channels contribution to site revenue customer growth (acquisition settlement and reactivation) which we achieve by driving traffic through personalized (Push Email WhatsApp) automated channels (Google Meta) and Associates network on a daily basis. Even at this scale we deliver simple and intuitive experiences to customers owing to complex automation capabilities and sophisticated marketing products.

5 years of professional noninternship marketing experience
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience equally comfortable building strategic marketing plans and executing at a tactical level
A mind for innovation customer obsessed and learning through testing is highly valued.

We are looking for someone who will exhibit strong analytical skills (well versed with SQL or similar querying skills) with the ability to work in a fastpaced innovative climate.
The successful candidate will be highly analytical and detailoriented possess good communication and writing skills and be comfortable in taking necessary action with minimal supervision.
Candidates must demonstrate a superior track record for creative problem solving and strategic thinking.
Requirements include a minimum of 46 years of marketing experience in online or software industries with a heavy bias towards customer acquisition engagement settlement and churn reduction in the ecommerce environments.

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