Senior Product Marketing Manager
Senior Product Marketing Manager
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Job Description
Who we are
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Product Marketing Manager. At Geotab Product Marketing plays a crucial role in shaping and delivering the product message to end customers and channel partners ensuring that Geotabs story is clear and its products are widely a productfocused company Product Marketing is a core part of the Product teamworking alongside Product Managers Engineering Design and Datato drive market outcomes and growth throughout the full product you love technology and are keen to join an industry leader we would love to hear from you!
What youll do:
The Senior Product Marketing Manager is the storyteller and market facing expert in their product domain a contributor to strategy and roadmap and the owner of growth leading to the market launch of their products through orchestration of the marketing team. This includes developing compelling product positioning and messaging leading crossfunctional teams to bring products to market successfully and driving product adoption through targeted marketing campaigns and sales enablement. They serve as the market expert gathering competitive intelligence and customer insights to inform the product roadmap and strategy and act as a trusted advisor to product management sales and marketing teams. Ultimately they are accountable for driving growth and market leadership for their assigned product portfolio.
How youll make an impact
Positioning & Messaging: Tell the product story in a simple clear and compelling way to differentiate & share Geotabs products with the world.
Strategy: Partner with Product Marketing Management (PMM) leadership and other senior team members to build the holistic product marketing roadmap with other senior team members ensuring alignment with business priorities. Assist with defining KPAs for the team and overall team goals year over year. Define how well achieve the next level of growth.
AdHoc Projects/Process Development: Partner with Product Marketing Management (PMM) leadership to shape the Product Marketing craft at Geotab and the role Product Marketing plays as the team grows & develops. Stand up processes and standards for how we go to market and coordinate with internal stakeholders. Explore or manage the use of 3rd party tools or platforms to enhance the capabilities of the PMM function.
Team Leadership: Serve as a mentor for more junior team members of both PMM and the organization as whole.
Market & Competitive Intelligence: Develop razor sharp customer insights and empathy. Build expertise and a central repository for industry growth trends personas competition distribution channels/partners.
Analyst Relations: Partner with marketing team to develop an analyst relations strategy for briefings and engagements create content and messaging for analyst briefings serve as Geotab SME in analyst content creation (review/edit content).
Deep Subject Matter Expertise: Collaborate closely with the Product Manager to embody the voice of the product possessing comprehensive knowledge of its features and capabilities. Tailor messaging and documentation to meet the specific requirements of individual and sales teams.
Content Creation: Work with marketing to develop a content strategy by buyer funnel stages and serve as Geotab SME in content development. This content includes but is not limited to white papers case studies blog posts slide decks sales tools ROI calculators and webinars to enable product launches and ongoing marketing campaigns.
Sales Enablement: Collaborate with Sales Enablement on the creation and delivery of training programs and sales tools to equip the sales team with the knowledge and resources they need to effectively sell the product.
What youll bring to the role
8 years of work experience ideally in Product Marketing in SaaS.
PostSecondary Diploma/Degree specialization in Engineering Business/Marketing Computer Science or a related field highly valued.
Ambitious: Self starter resourceful with strong analytical skills with the ability to problemsolve to welljudged decisions.
Strategic Thinking: Proven ability to contribute to product marketing strategy and roadmap development with a keen sense of priorities along with an ability to pivot as the landscape changes.
Market Analysis: Ability to analyze market trends customer needs and competitive landscapes.
DataDriven Decision Making: Strong analytical skills with the ability to interpret data and make datadriven decisions.
Project Management: Proven ability to manage multiple projects simultaneously with a strong focus on deadlines and deliverables.
Adaptability: Ability to thrive in a fastpaced dynamic environment and adapt to changing priorities and market conditions.
CustomerCentric Mindset: Deep understanding of customer needs and the ability to translate those needs into compelling product marketing strategies.
Team Leadership: Experience in mentoring and guiding junior team members.
Process Improvement: Ability to establish and optimize product marketing processes and standards.
Competitive Analysis: Expertise in conducting indepth competitive analysis and developing strategies to differentiate products.
Networking Skills: Strong ability to build and maintain relationships with key stakeholders including customers partners and industry influencers.
Why job seekers choose Geotab
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to fulltime permanent employees only
How we work
Required Experience:
Manager
Employment Type
Full Time
