Director, Global Marketing Content
Director, Global Marketing Content
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$ 164500 - 219300
1 Vacancy
Job Description
JOB DESCRIPTION
Calling all originals: At Levi Strauss & Co. you can be yourself and be part of something bigger. Were a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit and your future.
As the Director Global Marketing Content reporting into the Senior Director Global Brand Content Marketing you and your team will be accountable for the development of global seasonal product marketing campaigns narratives and strategic initiative from strategy conception and briefing to creative execution and content release. Employing a structured concepttoconsumer process you will leverage robust relationships across various departments within the organization including Global/Regional Marketing Global/Regional Merchandising Marketplace Insights Project Management and Operations Internal Creative Studio and External Creative Agencies among others to ensure all outputs are successful.
Your primary responsibility will involve guiding the global content team in crafting and implementing seasonal campaigns aimed at reinforcing brand positioning equity and awareness to establish a compelling and cohesive Levis identity worldwide.
You will spearhead the drive for enhanced global leverage scalability and coherence by championing a globally oriented approach to support most of our product and brand marketing initiatives with the goal to have 80% of content and asset development done through the global Marketing and global Brand Creative teams. You will oversee a team tasked with ensuring seamless coordination with our Cluster marketing teams facilitating communication regarding delivered work usage expectations and resolution of any local challenges.
About the Job
- Lead the development of seasonal global brand creative and storytelling content across all media and owned channels (inclusive of but not limited to social media mobile applications instore (retail and wholesale) and traditional) with a primary focus on driving product narratives.
- Partner with Brand marketing leaders and counterparts in Merchandising and Design to craft the vision for a year season project or initiative and be able to distill that further into thoughtful creative strategies and action plans that are inspiring and meaningful.
- Lead the development of sellin and internal seasonal line launch content and tools that drive internal alignment and external energy.
- Ensure that Levis marketing and content drive a globally consistent and compelling Levis look/feel and narrative.
- Work in close collaboration with cross functional Global Marketing teams (Marketplace Insights PR Media Social Brand Partnerships Levis Historian plus Brand Experience) to lead integrated creative briefs that champion channel best practices.
- Understand the role of content not only across the marketing ecosystem but within the consumer journey. Create solutions that reflect those requirements and are informed by deep consumer cultural and competitor insights.
- Critically evaluate creative proposals and output to ensure it is impactful and inspiring to our fans as well as on brief and on brand. Integrating partners across the business as needed throughout development for thought partnership and alignment.
- Socialize marketing campaign toolkits with the key internal teams and publish to all stakeholders for global deployment.
- Support local team development of Brand content via consultation and/or partnering with Levis Creative teams to develop various global guidelines and style guides to ensure executional clarity and continuity.
- Through Creative and Operations team partnership ensure all key milestones and delivery dates are met creative development process is kept in scope and key stakeholders are integrated at all necessary points to ensure optimal output.
- Responsible for your portion of the A&P budget to ensure budget adherence forecast accuracy and optimal costtobenefit ratio. Including negotiating contracts with appropriate agency / vendor mentor and develop direct reports in a manner that is inclusive inspiring and consistent with Levis values and corporate guidelines.
About You
- 8 years of combined college education and applicable work experience (retail/apparel specific experience a plus).
- Strategic brief development and content creation/production experience a requirementplus.
- Well rounded. Proven track record of crafting successful channel optimized consumer obsessed solutions for execution across a variety of marketing vehicles: traditional digital in store social experiential etc.
- Stays on top of industry news as well as new and emerging methods of consumer communication and engagement.
- Experienced in managing direct reports/teams vendors and/or external agency partners.
- Confidence in person on paper and in presentations.
- Open to occasional travel both domestic and international.
- Authentic fan of the Levis brand.
This is a hybrid position based in our San Francisco CA headquarters. You will be expected in office 3 days per week typically TuesdayThursday. Note time in office can vary depending on business needs.
The expected starting salary range for this role is $164500 $219300 per year.We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.
Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay incentive plans 401(k) matching paid leave health insurance product discounts and more designed to help you and your family stay healthy meet your financial goals and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefitshere.
LS&Co. is an affirmative action and equal employment opportunity welcome and value people from diverse cultures backgrounds and experiences to make LS&Co. a collective success.
#LIHybrid
EOE M/F/Disability/Vets
LOCATION
San Francisco CA USAFULL TIME/PART TIME
Full timeCurrent LS&Co Employees apply via your Workday account.
Required Experience:
Exec
Employment Type
Full-Time
