Sr. Product Marketing Manager , WW Prime CXO Product Marketing

Prime is Earths most loved membership program. WW Prime CXO Marketing is seeking a customerobsessed innovative and results oriented Sr. Product Marketing Manager in its Bangalore hub to lead GTM strategy and execution for global product launches that drive acquisition and retention across the membership funnel. You possess excellent crossfunctional project management skills and a detailed eye for data to develop launch test and report on GoToMarket execution. You have experience in setting up and measuring Onsite and Outbound campaigns and the ability to manage multiple milestones and shifting requirements in a fluid fastmoving environmentwhile keeping global stakeholders updated on your progressis critical to success in this position.

The ideal candidate must be able to think strategically act tactically and implement flawlessly. They will have deep experience in launching products merchandising and testing demonstrated ability to drive content testing experimentation and optimization in both onsite and outbound channels and a passion for diving into data to uncover actionable insights. They will be equally comfortable generating innovative ideas for growth as well as ensuring tactical level details are executed. The ideal candidate will collaborate and inspire a positive highenergy resultsoriented culture creating a measurable impact across Amazon and the wider industry landscape.

Key job responsibilities
Define and execute GTM strategy for product launches driving member growth across the funnel.
Partner with global Prime teams to develop localized marketing messages
Own endtoend marketing and customer communication for new product launches driving higher awareness and engagement through onsite and outbound experiences campaigns and partnerships.
Leverage datadriven insights to optimize benefit positioning customer education and engagement strategies.
Contribute to key leadership reviews such as MBRs QBRs OPs and Roadmap discussions ensuring alignment with overall business goals
Set up and managing onsite and outbound campaigns
Set up content and customer journey experiments

A day in the life
Youll be responsible for defining roadmaps to facilitate and accelerate our teams marketing operations expanding our reach to all available Prime countries. You will be heavily involved in both launching member growth products worldwide that impact the customer journey defining and executing the marketing strategy and participating in the development of tooling solutions to support Prime marketers. You will work in close collaboration with product leaders as well as tech teams to identify new opportunities to invent and simplify.

About the team
Youll be joining a diverse crosscultural highly engaged and collaborative globally focused team that is passionate about innovating and improving the experience and content for Prime members worldwide

6 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience leading gotomarket for consumer software or hardware product launches

Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation profiling and targeting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.