Senior Paid Social Media Strategist

The Senior Paid Social Media Strategist will be responsible for the execution of ad campaigns across Facebook and other social media platforms. Leveraging Paid Social best practices this role will play a pivotal role in improving both the volume and efficiency of our user acquisition and retention efforts. The right candidate has significant experience and expertise with Facebook advertising and other Paid Social platforms (Twitter Pinterest Reddit YouTube etc.) and familiarity with 3rd party management solutions. Experience working in a fastpaced agency setting is preferred.

This position can be located in any of our newspaper markets in Texas: Houston San Antonio or Austin.

What will you do

• Plan build and execute direct response and brand ad buys across social platforms
• Determine areas of opportunity and execute on tests and campaigns designed to drive customer acquisition engagement and retention
• Develop and execute A/B testing programs to improve campaign performance through optimization of bids device audience segments geo and demo targets creative etc.
• Develop paid acquisition plans and provide regular reporting on progress towards key milestones and risks
• Work crossfunctionally with product UX and the rest of the marketing organization
• Use measurement tracking and management platforms to produce analytical insights and manage daytoday Paid Social operations
• Provide thought leadership to help identify new opportunities and other emerging advertising platforms
• Work with Business Intelligence/Analytics teams on Paid Social dashboard development and KPIs monitoring
• Provide support for additional marketing channels as needed for promotional and seasonal campaigns
• Strategize with sales teams for effective launches to customer campaigns
• Work directly with clients on reporting troubleshooting and optimizing campaigns across multiple networks
• Presenting new innovations and campaign statuses to stakeholders

What will it take to be successful

• 35 years in social media marketing with a focus on paid social campaigns.
• Experience with ad copywriting Meta ad manager CRM Integrations CAPI Pixel
• tracking A/B testing and proficiency with Zapier and automation flows.
• Bachelors degree required preferably in Marketing of Communications
• Strong analytical skills with competency in speaking to metrics across multiple reporting
• systems.
• Creativity and willingness to think outside the box
• Ability to receive constructive criticism and learn from feedback
• Strong oral and written communication skills
• Ability to work across multiple teams and clients with ease.

Our Benefits:At Hearst Newspapers we not only support our employees through personal and professional development but we also believe in promoting each individuals physical financial and emotional wellbeing (and that of their family). Our industryleading benefits include:

• Physical Wellbeing: Medical Dental and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off including holidays and vacation.
• Paid Parental Leave: Support for growing families with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individuals unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets too helping you keep them happy and healthy.
• And more clickhere for additional benefits and details.

About Hearst

Hearst is a leading global diversified media information and services company with more than 360 businesses. Hearst Newspapers is the operating group responsible for Hearsts newspapers local digital marketing services businesses and directories. With more than 3000 employees across the nation Hearst Newspapers publishes 24 dailies and 52 weeklies. At Hearst it is our mission to be the most trusted most respected and most accurate source of news and information in the communities that we serve. We place our readers interests above all others and dedicate ourselves to the principles of truthfulness fairness and independence. We understand that the free flow of accurate information is vital to our system of government and the foundations of our economy.

Be a part of something biggerYour Headline Awaits!