Campaign Analyst
Campaign Analyst
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Job Description
You will be responsible for the creation of HTML Email Campaigns and provide email best practice guidelines. You will be responsible for keeping up to date with what trends and technologies are emerging within the email marketing landscape and how bringing this into company and enhance the overall offering for our clients.
Job Description:
Must Have Skills:
Excellent Communication skills
Good to have Skills:
Skills of presentation
Front end development
Understanding of UI/UX and template designs.
Knowledge of Major ESPs email marketing Litmus antispam technologies.
Good understanding of Digital/Email marketing
Certification is a bonus
Key Responsibilities:
working as part of large Information Technology (IT) teams partnering with clients/business groups to support complex Marketing campaign data environment.
Building solutions for organizations marketing campaign with proper analysis; designing development and administration.
Working on Braze marketing platform or related platforms such as Adobe Campaign Marketo MailChimp SFMC
Develops HTML email/SMS/mobile push code that adheres to industry best practices and brand guidelines and closely matches the original creative design. Additional coderelated responsibilities include:
Performing quality checks
Scripting for dynamic content personalization and segmentation
Managing HTML content and related assets within clients email/SMS/mobile push platforms
Displays critical thinking and solutionoriented skill sets to develop address technical requirements and solve technical problems that arise.
Maintains basic knowledge of data as it relates to HTML code and personalization variables to develop and QA dynamic creative.
Adheres to standard operating procedures and client checklists.
Collaborates with other internal team to understand handle escalations questions and problems that arise.
Able to troubleshoot the various technical/functional issues related to Braze or related platform.
Create apply & assist team with marketing automation best practices & guidelines.
Brings an innovation mindset to enhance overall design & performance.
Effectively collaborates with the internal team to understand/improve the process.
Must be able to manage multiple tasks simultaneously and work with crossfunctional teams in a dynamic fastpaced environment.
Good analytical skills quick learner team player.
Act as a mentor for Junior Developers and offshore teams.
Excellent communication skills and knowledge of Agile methodology
Location:
New delhiBrand:
MerkleTime Type:
Full timeContract Type:
PermanentRequired Experience:
IC
Employment Type
Full-Time
