The company is an upcoming FMCG company dedicated to delivering highquality products that cater to the everyday needs of consumers. As we expand our footprint we are looking for a dynamic and experienced State Head to lead our operations and spearhead product research and launches in State.
Position Overview: The State Head will be responsible for overseeing all operations and business activities within the state. A key responsibility of the role will be researching and identifying potential FMCG products to launch aligning with consumer preferences market trends and the company s strategic goals. The State Head will work closely with the product development and marketing teams to ensure successful product launches and business growth within the state.
Key Responsibilities:
1. Leadership and Operations Management:
- Lead and manage the overall operations in the state ensuring alignment with the company s objectives and growth targets.
- Oversee regional sales teams marketing efforts distribution and supply chain activities.
- Build strong relationships with distributors retailers and other key stakeholders to maximize product visibility and availability.
- Provide strategic guidance and support to teams to achieve revenue market share and customer satisfaction targets.
2. Market Research and Product Development:
- Conduct indepth market research to identify emerging trends consumer needs and gaps in the FMCG market that could be filled with new product launches.
- Work with crossfunctional teams (R&D marketing sales) to gather consumer insights and data to aid product development.
- Evaluate competitor products and analyze market positioning to recommend potential product ideas for launch.
- Analyze regional and demographic data to tailor product offerings specific to the state s market characteristics.
3. Product Launch Strategy:
- Collaborate with the product development team to define product specifications features and potential selling points based on market research and consumer preferences.
- Develop a comprehensive product launch strategy including pricing distribution channels promotional activities and sales forecasting.
- Ensure smooth of product launches by coordinating with logistics retail partners and marketing teams.
4. Sales and Marketing Collaboration:
- Support the marketing team in executing regionspecific campaigns to build product awareness and drive consumer demand.
- Work closely with the sales team to ensure that all products are adequately stocked promoted and distributed across retail and online channels.
- Analyze sales data and adjust strategies to optimize performance and achieve market share growth.
5. P&L Responsibility:
- Manage the state s P&L ensuring profitability through effective cost control efficient resource utilization and maximizing revenue opportunities.
- Track and report on key performance metrics such as sales growth market penetration and customer feedback.
6. Team Management and Development:
- Build train and lead a highperforming team across various functions including sales distribution and marketing.
- Foster a culture of collaboration innovation and accountability within the team.
- Conduct performance reviews and provide ongoing coaching to team members.
7. Compliance and Quality Control:
- Ensure adherence to local regulatory requirements and industry standards for all product launches and sales activities.
- Maintain high standards of quality and safety in all products and ensure that the state operations comply with the company s ethical practices.
Key Skills & Requirements:
- Education: Bachelor s degree in Business Administration Marketing or related fields. MBA is a plus.
- Experience: Minimum of 810 years of experience in the FMCG industry with at least 35 years in a leadership or managerial role.
- Proven experience in product research development and market introduction for FMCG products.
- Strong understanding of FMCG market trends consumer behavior and regional dynamics.
- Excellent leadership communication and interpersonal skills.
- Ability to analyze complex data and derive actionable insights for business growth.
- Strong negotiation skills and the ability to work with external stakeholders like distributors retailers and suppliers.
- Resultsdriven with a strong focus on achieving targets and driving business performance.
Key Competencies:
- Strategic thinking and market analysis
- Leadership and team development
- Negotiation and partnership building
- Analytical thinking and problemsolving
- Decisionmaking under pressure
- Innovation and creativity in product development
Why Join Us:
- Be part of a dynamic and fastgrowing company with great potential for personal and professional growth.
- Opportunity to work in a highimpact role directly contributing to the company s growth and success in the FMCG sector.
- Competitive salary and benefits package.
- A collaborative and inclusive company culture.
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