Social Media Manager/Content Creator
Social Media Manager/Content Creator
Posted on :
13-05-2025
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1 Vacancy
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Job Description
An aviation company specializing in helicopter charter services is seeking a talented and resultsdriven Content Creator and Social Media Executive. This position calls for a creative and dynamic professional to lead content strategy and manage the company s digital presence.
The ideal candidate should possess a deep understanding of digital marketing trends strong writing and visual storytelling abilities and a proven track record of building and engaging online communities. A passion for aviation familiarity with the Nigerian market and the ability to craft content that connects with the target audience are essential for success in this role.
Responsibilities:
Content Creation:
- Develop and execute a content strategy aligned with marketing goals and brand identity.
- Create highquality engaging content across various formats including: Compelling social media posts (text images videos stories reels etc.) Blog posts and articles relevant to our industry and audience Website copy that is informative and SEOfriendly Marketing materials such as brochures flyers and presentations (as needed) Video scripts and storyboards Infographics and other visual content.
- Adapt global content for the local Nigerian market ensuring cultural relevance and linguistic appropriateness.
- Conduct thorough research on industryrelated topics to develop insightful and valuable content.
- Maintain a content calendar and ensure timely delivery of all content.
- Collaborate with internal teams (Business Development Operations Product Development) to understand their needs and create supporting content.
- Ensure all content is consistent with brand guidelines tone of voice and legal requirements.
Social Media Management:
- Develop and implement social media strategies across various platforms (e.g. Instagram Facebook Twitter LinkedIn TikTok YouTube) relevant to our target audience in Nigeria.
- Manage and maintain the companys social media profiles ensuring they are uptodate and visually appealing.
- Schedule and publish engaging content across all social media channels.
- Monitor social media trends tools and best practices to optimize performance.
- Manage the official social media pages of top management.
- Engage with followers respond to comments and messages promptly and professionally and foster a positive online community.
- Run social media campaigns and contests to increase brand awareness and engagement.
- Track and analyze social media performance metrics (e.g. reach engagement website traffic lead generation) and provide regular reports.
- Identify and engage with influencers and relevant online communities in Nigeria.
- Stay informed about social media algorithm changes and adapt strategies accordingly.
- Manage social media budgets (if applicable).
General Responsibilities:
- Stay uptodate with digital marketing trends particularly within the Nigerian context.
- Contribute to brainstorming sessions and the development of overall marketing strategies.
- Assist with other marketing tasks as needed.
- Provide regular reports on content and social media performance.
Requirements
Requirements:
- Bachelors degree in Marketing Communications Journalism Public Relations or a related field.
- Proven experience (at least 4 years) as a Content Creator and Social Media Manager preferably within the Nigerian market.
- Excellent written and verbal communication skills in English.
- Proficiency in one or more local Nigerian languages (e.g. Yoruba Igbo Hausa) is a strong advantage.
- Strong understanding of social media platforms their algorithms and best practices.
- Proficiency in using social media management tools (e.g. Hootsuite Buffer Sprout Social).
- Experience with content creation tools (e.g. Canva Adobe Creative Suite basic knowledge is a plus).
- Ability to analyze data and generate insightful reports.
- Strong organizational and timemanagement skills with the ability to manage multiple projects simultaneously.
- Creative thinking and problemsolving abilities.
- Ability to work independently and as part of a team.
- Passion for digital marketing and a strong understanding of the local Nigerian cultural landscape and online behavior.
- Aviation experience will be added advantage.
Skills:
- Exceptional Writing and Editing Skills
- Visual Storytelling
- Social Media Marketing Expertise
- Content Strategy Development
- Community Management
- Data Analysis and Reporting
- SEO Basics
- Project Management
- Creativity and Innovation
- Adaptability
- Strong Communication and Interpersonal Skills
- Understanding of the Nigerian Digital Landscape
- Integrity honesty and confidence
- Ability to take pictures and make video
- Ability to organise and cover events effectively.
Employment Type
Full Time
Key Skills
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