Sr Product Manager - Oncology
Sr Product Manager - Oncology
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Purpose
Describe the primary goals objectives or functions or outputs of this position.
Enrich the patient experience by working closely with the InField Teams to drive Close Loop Marketing engagement and customization act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct policies and all applicable laws and regulations.
Responsibilities
List up to 10 main responsibilities for the job. Include information about the accountability and scope.
- Lead digital listening and new channel research to strengthen Brand Team insights synthesize crossstakeholder insights in order to form a marketing perspective on Brand issues competitive positioning and market dynamics.
- Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
- Optimize channel mix for Marketing and crossfunctional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and InField Teams.
- Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions multichannel opportunities to strengthen campaigns multistakeholder initiatives and interactive and customized content for CLM.
- Play an active role with the InField Team and manage the CLM process in order to support IFT in the tactical execution.
- Develop and propose marketing inputs to the Brand Plan with a patientcentric focus. Maintain an upto date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
Qualifications :
Qualifications
List required and preferred qualifications (up to 10). Include education skills and experience.
- Bachelors Degree or equivalent.
- Relevant marketing experience ideally a diverse blend of healthcare and other industries and functions including sales experience in any industry.
- Relevant marketing experience ideally a diverse blend of healthcare and other industries and functions including sales experience in any industry.
- Digital knowledge and experience
- Knowledge of the pharmaceutical industry business policies and procedures.
- Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
- Effectively manages projects and team members to ensure successful delivery of marketingled initiatives.
- English language proficiency verbally and in writing (for all nonEnglish speaking countries)
- Preferred:
Masters degree and/or specific marketing qualifications
Key Stakeholders
Internal: Brand Team Leader Brand Team Members Area Marketing and InField Teams.
External: Patients Healthcare Providers Key Opinion Leaders Payers Agencies and other stakeholders as appropriate.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Fulltime
Employment Type
Full-time
