Senior Specialist, Marketing Automation
Senior Specialist, Marketing Automation
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1 Vacancy
Job Description
At Zelis we Get Stuff Done. So lets get to it!
A Little About Us
Zelis is modernizing the healthcare financial experience for all by providing a connected platform that bridges the gaps and aligns interests across payers providers and healthcare consumers. This platform serves more than 750 payers including the top 5 national health plans BCBS insurers regional health plans TPAs and selfinsured employers and millions of healthcare providers and consumers. Zelis sees across the system to identify optimize and solve problems holistically with technology built by healthcare expertsdriving real measurable results for clients.
A Little About You
You bring a unique blend of personality and professional expertise to your work inspiring others with your passion and dedication. Your career is a testament to your diverse experiences community involvement and the valuable lessons youve learned along the way. You are more than just your resume; you are a reflection of your achievements the knowledge youve gained and the personal interests that shape who you are.
Position Overview
Zelis is looking for a Senior Specialist Marketing Automation to join our SmartShopper Member Marketing team. The ideal candidate will bring handson experience with Salesforce Marketing Cloud a strong technical foundation and a passion for digital marketing execution.In this role youll support the development and execution of marketing automation campaigns across the member lifecycle. Youll help ensure were using Marketing Cloud effectively to meet campaign goals improve engagement and drive measurable results.
This role is wellsuited for someone who enjoys rolling up their sleeves managing daytoday campaign tasks and collaborating across teams to enhance campaign performance. Strong project management and process improvement skills are key to success in this position.
What youll do:
Partner with the Senior Marketing Manager to build and deploy email and SMS marketing campaigns and member journeys using Salesforce Marketing Cloud.
Coordinate with the member marketing and Salesforce teams to support development requests including platform connections and marketing automation setup.
Collaborate with crossfunctional teams such as business operations product management product design data and client performance to align campaign execution with business needs.
Assist with daytoday administration of the Marketing Cloud environment including data quality checks subscriber management user access and integrations.
Contribute to technical discovery and QA for campaigns and multichannel journeys helping ensure smooth execution.
Help implement solutions for monitoring inbox reputation and support deliverability best practices.
Assist in developing and executing testandlearn strategies and track performance metrics to improve engagement and conversions.
Support reporting efforts and use dashboards to monitor user experience and optimize campaign ROI.
Provide input and support for landing page optimization with a focus on member engagement.
Help manage vendor communications and assist with procurement coordination as needed.
Support consistent UTM tagging and campaign tracking across channels.
Ensure adherence to brand guidelines and digital marketing best practices in all campaign materials.
What youll bring to Zelis:
Bachelors degree and/or equivalent professional experience (required).
3 years of experience supporting digital products and marketing technology solutions in a B2C and/or B2B2C environment.
Practical experience using Salesforce Marketing Cloud tools such as Journey Builder Automation Studio Web Studio Email Studio Mobile Studio Audience Builder; familiarity with AMPscript and SQL.
Solid understanding of digital marketing principles including asset creation optimization and alignment with brand standards.
Handson experience building HTML email templates (with dynamic content) launching SMS campaigns and supporting landing page updates.
Experience executing multichannel journeys including email and SMS touchpoints.
Familiarity with Marketing Cloud integrations (FTP API SSJS MC Connect) and the Salesforce ecosystem.
Ability to contribute creative solutionoriented thinking to marketing execution challenges.
Working knowledge of data structures data mapping and subscriber data management.
Experience monitoring performance metrics and reporting on campaign results; comfortable with email/SMS KPIs and performance trends.
Strong ability to manage multiple tasks prioritize deadlines and work independently within a collaborative team environment.
Skilled in research troubleshooting and practical problemsolving.
Clear and effective communication skillsboth written and verbal.
Detailoriented organized and highly collaborative in working with crossfunctional teams.
Experience with PowerBI is nice to have.
Ability to support Customer Acquisition Cost (CAC) optimization.
Working knowledge of building components and managing creative in Figma.
Location and Workplace Flexibility
We have offices in Atlanta GA Boston MA Morristown NJ Plano TX St. Louis MO St. Petersburg FL and Hyderabad India. We foster a hybrid and remote friendly culture and all our employees work locations are based on the needs of the position and determined by the Leadership team. Inoffice work and activities if applicable vary based on the work and team objectives in accordance with Company policies.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
We welcome applicants from all backgrounds and encourage you to apply even if you dont meet 100% of the qualifications for the role. We believe in the value of diverse perspectives and experiences and are committed to building an inclusive workplace for all.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process please email .
Disclaimer
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex gender identity national origin disability status protected veteran status or any other characteristic protected by law.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities duties and skills from time to time.
Required Experience:
Senior IC
Employment Type
Full-Time
