Digital Sales Assistant - Wilx

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WILX:

WILX the highly rated NBC affiliate located in Lansing Michigan for more than 60 years is on a growth trajectory. WILX currently produces 33 hours of news per week and is growing. A market leader in news digital and social media WILX News 10 is home to Emmy awardwinning reporters and recipient of the Michigan Association of Broadcasters Station of the Year award. WILX is a breaking news and weather station with a strong emphasis on original local reporting. Our respected main anchors live here and have made WILX their career home. This includes the longestrunning sportscaster in the state of Michigan. Our newsroom leadership is known for developing young journalists. MidMichigan (Lansing/Jackson area) is a big news market home to the state capital and Michigan State University. It is a vibrant diverse stable area and a great place to live and work. Lansing is just an hour away from Grand Rapids downtown Detroit and a daytrip up north for some of the most beautiful places in the country. If you love lakes boating fishing camping beaches downhill skiing wine craft brew Broadway shows Big 10 sports minorleague baseball NFL/NBA/NHL gamesMichigan has it all!

Job Summary/Description:

WILX is seeking a Digital Sales Assistant to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must have knowledge of digital marketing including social media audience targeting OTT and mobile and video marketing strategies. The right candidate will be a quick learner an excellent communicator and highly organized. The ability to meet timely deadlines will be critical.

Duties/Responsibilities include (but are not limited to):

Digital order entry with a high level of accuracy.
Request update and monitor digital creative scheduling on campaigns.
Execute campaigns and creative development for all digital advertising.
Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding the campaigns.
Retain/Grow digital revenue by proactively finding opportunities to optimize campaign performance.
Reconcile digital revenue logs and monitor the digital internet lines report.
Works closely with and maintains constant communication with Media Sales Executives.
Build client proposals tailored to campaign objectives and station capabilities.
Conduct digital research to support campaign planning and competitive analysis.
Manage and update digital creative schedules across all campaigns.
Monitor digital campaign pacing and performance to ensure successful and timely delivery.
Optimize campaign creative assets to enhance performance and engagement.
Other duties as assigned by Sales Managers.

Qualifications/Requirements:

Excellent writing and communication skills.
Proficient in Microsoft PowerPoint Excel & Word
Ability to work independently and manage your time effectively.
Ability to use creativity to solve problems.
Highly organized with strong willingness to take initiative.
Detailoriented and highly focused on accuracy.
A real desire to understand our clients and their businesses.
Proficient in WideOrbit Media Sales is a plus.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through the GrayTV UltiPro selfserviceportal)

WILXTV/Gray Television Inc. is a drugfree company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.