University Social Media Specialist (Temporary)
University Social Media Specialist (Temporary)
Posted on :
13-05-2025
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1 Vacancy
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Job Description
Primary Purpose
University of the Pacifics Social Media Specialist (TC) will be responsible for creating and implementing social media campaigns and content that engages users and builds retains and deepens their relationships with the university to build its national presence and positive reputation. The Social Media Specialist (TC) will be a key member of the University Strategic Communications team and will report to the Senior Director of Media Relations working with closely with leaders in digital communications media relations internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families and engage employees donors alumni supporters and key influencers to become advocates and champions. The successful candidate will be a passionate and energetic storyteller a versatile creative communicator and a wellrespected team player committed to continually improve the universitys social media presence and practices.
Essential Functions
Create and post relevant timely content and targeted campaigns that raise awareness and visibility of the universitys brand its offerings and accomplishments. Write edit design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond/escalate. Moderate and engage with the universitys social audiences growing the online community. Provide an outstanding experience by being accessible and responding to queries timely. Ensure brand representation and consistency in content through tone voice terminology and in all videography and photography. Monitor evaluate and report performance using analytical tools such as Google Analytics Hootsuite Pro and Facebook Insights. Perform other related duties as assigned. University of the Pacific recognizes that diversity equity and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decisionmaking that demonstrates awareness of and responsiveness to the ways sociocultural forces related to race gender ability sexuality socioeconomic status etc. impede or propel students faculty and staff.
Minimum Qualifications
Bachelors Degree in marketing communications journalism or related discipline. One (1) year of social media work experience.
Preferred Qualifications
Proven understanding and experience with planning creating and publishing social media content on behalf of a brand following brand guidelines. Demonstrated experience creating content for a multitude of social media platforms specifically Instagram Facebook LinkedIn Twitter Reddit and others. Strong copy editing writing and storytelling skills using multiple formats such as short form video photography and design. Experience using a social media management platform such as Hootsuite for scheduling monitoring and measuring content. Keen monitoring listening research and analyzing skills to identify trends chatter and online conversations about the brand online. Understanding of crisis response plans for social media. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice equity and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.
Work Schedule
Work performed during standard business hours 8:30 a.m. 5 p.m.. May be required to work nights and weekends to cover university events as needed which would be communicated well in advance.
University of the Pacifics Social Media Specialist (TC) will be responsible for creating and implementing social media campaigns and content that engages users and builds retains and deepens their relationships with the university to build its national presence and positive reputation. The Social Media Specialist (TC) will be a key member of the University Strategic Communications team and will report to the Senior Director of Media Relations working with closely with leaders in digital communications media relations internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families and engage employees donors alumni supporters and key influencers to become advocates and champions. The successful candidate will be a passionate and energetic storyteller a versatile creative communicator and a wellrespected team player committed to continually improve the universitys social media presence and practices.
Essential Functions
Create and post relevant timely content and targeted campaigns that raise awareness and visibility of the universitys brand its offerings and accomplishments. Write edit design and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond/escalate. Moderate and engage with the universitys social audiences growing the online community. Provide an outstanding experience by being accessible and responding to queries timely. Ensure brand representation and consistency in content through tone voice terminology and in all videography and photography. Monitor evaluate and report performance using analytical tools such as Google Analytics Hootsuite Pro and Facebook Insights. Perform other related duties as assigned. University of the Pacific recognizes that diversity equity and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decisionmaking that demonstrates awareness of and responsiveness to the ways sociocultural forces related to race gender ability sexuality socioeconomic status etc. impede or propel students faculty and staff.
Minimum Qualifications
Bachelors Degree in marketing communications journalism or related discipline. One (1) year of social media work experience.
Preferred Qualifications
Proven understanding and experience with planning creating and publishing social media content on behalf of a brand following brand guidelines. Demonstrated experience creating content for a multitude of social media platforms specifically Instagram Facebook LinkedIn Twitter Reddit and others. Strong copy editing writing and storytelling skills using multiple formats such as short form video photography and design. Experience using a social media management platform such as Hootsuite for scheduling monitoring and measuring content. Keen monitoring listening research and analyzing skills to identify trends chatter and online conversations about the brand online. Understanding of crisis response plans for social media. Experience and sensitivity in working with people of diverse backgrounds and cultures. Demonstrated experience in advancing social justice equity and inclusion in a university setting. Ability to engage and integrate culturally responsive practices and knowledge in their work.
Work Schedule
Work performed during standard business hours 8:30 a.m. 5 p.m.. May be required to work nights and weekends to cover university events as needed which would be communicated well in advance.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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