Content Marketing Manager
Content Marketing Manager
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Job Description
Join the team that is changing the promo industry
commonsku is changing the way businesses within the $25 Billion promotional products space work. We are the leading platform for promo product distributorscombining CRM Order Management and eCommerce into one sophisticated hub.
But we dont just sell software; we believe in helping our customers build better businesses. Through collaboration connection and our skummunity (commonskucommunity get it) we are elevating our customers and the world of branded merchandise. We are thought and brand leaders pushing the boundaries of whats possible in promo.
Our culture and values
Our values Community First Ten Steps Ahead Fast Forward and Delightful Work drive us to create an exceptional experience for our customers our partners our industry and our team.
We believe in the power of a team of nice people who are great at what they do. Its pretty simple really! We love creativity a great sense of humour enthusiasm collaboration risktaking optimism and diverse opinions.
We are remotefirst and maintain our headquarters in Toronto ON. Our team spans across Canada and into the US. We gather together in Toronto twice a year so no matter where we live we get to spend time together to collaborate learn and celebrate! (Its the best!)
And were growing! Were looking for our next:
Content Marketing Manager
As part of our small but mighty Content team and the broader Marketing team you will be an accelerator for the impact of our content. With the leading podcast (skucast) newsletter (the Backpack) and events (skucon and skucamp) in the branded merchandise industry commonsku is all about elevating the conversation about promotion products. As the Content Marketing Manager you will play a key role in production and promotion. But more than that youll be instrumental in packaging our content to have a wider reach a greater impact and to be a driver of business growth.
As a Content Marketer you handle a high volume multimedium fastpaced environment with aplomb and humour. And if you can do that while also balancing creativity with analysis and organization with innovation this just might be the role for you.
Youll work on:
- Content Production
- Coordinating podcast recording sessions and ensuring that all guests are prepped and prepared for recording including gathering and polishing all supporting materials like guest bios.
- Managing podcasting editing (either using your audio editing skills or by working with thirdparty editors) and publishing process
- Editing our newsletter The Backpack to ensure that all articles are clear engaging free from errors.
- Managing links in the newsletter and blog including updating the back catalog
- Writing and editing blog posts ensuring they are clear engaging and SEOoptimized.
- Support live event production through coordinating speakers speaker bios presentation materials and talking points in advance of events to ensure smooth dayof execution working closely with those speakers to design and finalize decks to event and brand standards.
- Managing the creation and distribution of content for events (e.g. event blogs social media posts onsite live streams etc.).
- Postevent creating content recaps (blog posts social media highlights videos etc.) to maximize the longevity of live events for growth.
- Overseeing the content calendar for all digital channels and ensuring all content aligns with business objectives marketing campaigns or product launches.
- Collaborating with internal stakeholders to ensure content is onbrand and consistent across all platforms.
- Content Promotion
- In collaboration with the Community Marketing and Marketing Campaign experts on our team promoting the show and each episode through social media the blog and newsletters.
- Ensuring content is repurposed across channels (e.g. blog posts turned into podcasts event content turned into blog recaps or social posts).
- Capturing the attention of prospects by promoting content in the right places at the right time based on your analysis of audience trends and habits.
- Content Optimization
- Monitoring content performance and analyzing KPIs to propose best possible strategies and tactics for maximizing content impact and adjusting strategy as necessary.
- Optimizing the back catalogue of content for search engines and AI/LLM search.
- Drive business growth by leveraging content to attract and engage prospects in our ICPs.
With the experience we think will help you succeed:
- 3 years of previous experience in high volume marketing content role news or media publication role or similar.
- Previous experience in a content marketing role in a high growth SaaS B2B environment is a plus.
- Exceptional writing editing and proofreading skills.
- Experience with producing podcasts including publishing and promotion. (Experience editing is a bonus!)
- Expertise in SEO and content optimization tools (like Ahrefs SEMrush or Yoast).
- Strong project management skills including managing multiple simultaneous projects.
- Previous experience with or familiarity with event coordination and production.
- Exceptional communication skills for collaborating with speakers content teams and other stakeholders.
- Analytical bias with knowledge of Google Analytics social media metrics and similar tools.
- A great sense of humour and passion for sharing compelling stories with entrepreneurs
Compensation Benefits and Work Environment:
- This role is open to candidates based in and legally eligible to work in Canada with the ideal candidate located in Toronto. We are open to candidates in other parts of Canada with the exception of Quebec. (We love the province we are not currently in a position to employ folks there! Dsol!)
- We believe in paying fairly and being proactive about ensuring our team is rewarded for growth and innovation. The starting salary for this role is $65000 to $80000 per year plus 10% bonus opportunity with the initial salary offered based on candidate experience and skill set.
- We offer benefits coverage for employees a group RRSP plan with employer contributions annual office closure between December 25 and January 1 parental leave topup and a flexible work environment that supports individuals families and people of diverse needs. Oh and super cool merch!
Interested Excellent!
Apply now at with your resume and a link to your portfolio! Well review your application and get back to you as soon as we can.
commonsku is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
commonsku embraces the opportunities that AI presents to enable humans to do better work! However we dont use AI to review your application so please dont use AIgenerated applications and responses to apply. If you use AI in your materials please make sure to review and personalize responses before submitting while also highlighting how AI has been used where applicable.
Required Experience:
Manager
Employment Type
Full-Time
