Sponsorship and Strategic Activations Manager, AMER
Sponsorship and Strategic Activations Manager, AMER
Posted on :
12-05-2025
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1 Vacancy
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Job Description
At Qualtrics we create software the worlds best brands use to deliver exceptional frontline experiences build highperforming teams and design products people love. But we are more than a platformwe are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit determination and a disdain for conventionbut most of all it requires closeknit highfunctioning teams with an unwavering dedication to serving our customers.
When you join one of our teams youll be part of a nimble group thats empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together by passing the microphone and iterating until the best solution comes to light. You wont have to look to find growth opportunitiesready or not theyll find you. From retail to government to healthcare were on a mission to bring humanity connection and empathy back to business. Join over 5000 people across the globe who think thats work worth doing.
Sponsorship and Strategic Activations Manager AMER
Why We Have This Role
Qualtrics is seeking a Sponsorship and Strategic Activations Manager responsible for the strategy and execution of our key Field sponsorships and event activations including PGA Delta Center and Diamond Baseball Holdings. This role is critical to influencing deal acceleration and conversion driving pipeline brand awareness and thought leadership to generate measurable results and revenue in the AMER market.
As a key member of the Americas Field Marketing and Demand Generation team you will work closely with internal stakeholders including the AMER field marketing team sales teams and external partners to create impactful and memorable experiences that align with our regional objectives.
How Youll Find Success
- Take the lead in managing projects independently while thriving in ambiguity.
- Build and maintain strong relationships with diverse stakeholders ensuring transparency and alignment across teams.
- Exhibit exceptional attention to detail to guarantee the quality and success of sponsorship and activation initiatives.
- Work effectively across teams fostering cooperation to align sponsorship initiatives with broader organizational goals.
- Consistently demonstrate how sponsorship and activation efforts contribute directly to revenue outcomes.
How Youll Grow
- Gain significant experience in negotiating and managing highprofile sponsorships and activations directly impacting revenue generation.
- Engage with mentors and experienced team members to refine your communication negotiation and project management skills.
Things Youll Do
- Strategic Sponsorship Management: Lead the negotiation development and execution of strategies for our key sponsorships ensuring alignment with overall business goals and brand messaging.
- Event Activation: Plan coordinate and execute activation strategies for sponsorships creating engaging experiences that resonate with target audiences and align with regional ABM and GTM plans to maximize impact.
- Negotiation & Relationship Management: Successfully negotiate sponsorship agreements and manage relationships with key stakeholders and partners ensuring that objectives and deliverables are met.
- RevenueDriven Results: Develop and execute activation programs that directly contribute to revenue generation consistently showcasing examples of how initiatives tie into overall sales and marketing success.
- Collaboration: Work collaboratively with crossfunctional teams including sales marketing and product teams to align sponsorship initiatives with broader organizational goals.
- Attention to Detail: Demonstrate exceptional attention to detail in the execution of all sponsorship and activation initiatives ensuring highquality experiences and outcomes.
- Performance Measurement: Monitor and evaluate the effectiveness of each sponsorship activation using qualitative and quantitative metrics to assess ROI and impact and provide insights for continuous improvement.
- Onsite Support: Travel to select events to provide onsite support and ensure seamless execution of sponsorship activations.
What Were Looking for on Your Resume
- Bachelors degree in Marketing Business or a related field.
- 6 years of experience in event strategy and execution within B2B SaaS environments.
- 4 years of direct experience in sponsorship negotiation management and execution with major brands and events.
- Proven track record of tying sponsorships and activation work directly to revenue outcomes demonstrating a clear understanding of business impact.
- Selfstarter who thrives in ambiguity managing projects independently with minimal direction.
- Strong collaborator with the ability to work effectively across teams and engage diverse stakeholders.
- Exceptional attention to detail and strong execution skills ensuring the highest quality in all deliverables.
- Ability and willingness to travel as needed to support sponsorship events and activations.
- Experience with event management software and tools such as Marketo Salesforce and Qualtrics (preferred).
- Excellent communication and negotiation skills with the ability to craft compelling narratives around sponsorship initiatives (preferred).
What You Should Know about this Team
- Our team thrives in a dynamic and fastgrowing environment emphasizing innovation and the ability to adapt quickly to industry changes.
- We prioritize collaboration working closely with talented professionals across various departments to ensure aligned and effective marketing strategies.
- A strong commitment to professional development and mentorship exists within the team enabling team members to grow their skills while contributing to impactful marketing efforts in regulated sectors.
Our Teams Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration creativity and worklife integration.
- Team Engagement: Opportunities for teambuilding activities companywide celebrations and a supportive community.
- Health and Wellness: Competitive health coverage wellness stipends and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model:Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays plus one day selected by your organizational leader. These purposeful inperson days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week work where you want owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave ActEqual Opportunity EmploymentEmployee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please let your Qualtrics contact/recruiter know.
Not finding a role thats the right fit for now Qualtrics Insiders is the onestop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics upcoming events behindthescenes stories from the team interview tips hot jobs and more. No spam we promise! Youll hear from us two times a month max with fresh totally tailored info so be sure to stay connected as you explore your best role and company fit.
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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