Senior Marketing Channel Manager, Rentals

This position is a hybrid role requiring employees to work from our headquarters location in Seattle WA every Tuesday and Wednesday and remote all other days.

As a Senior Marketing Channel Manager focused on Rentals youll drive growth by building and optimizing multichannel marketing programs that deliver the right message to the right renter at the right time. Youll own strategy and execution across lifecycle triggerbased and promotional campaigns working with largescale datasets to reach renters actively searching on and .

Youll work directly with an experienced performance marketing team and crossfunctional partners in creative engineering analytics and product to ensure campaigns are highly targeted datadriven and measurable. Success in this role means driving lead volume increasing renter engagement and improving lead quality across channelsall while making lifecycle marketing a key contributor to Redfins rentals growth.

The Role

• Execution:

  • Youll use our marketing technology stack to design launch and refine campaigns across email push and other channels to drive profitable growth renter acquisition and customer retention at scale

  • Youll set a clear vision for owned channel strategy defining campaign requirements audience logic and roadmap initiatives that align with growth and engagement goals

  • Youll manage crossfunctional timelines and campaign specs partnering with product engineering and creative teams to ensure flawless execution and highimpact delivery

  • Youll apply a hypothesisdriven approach to A/B testing continuously optimizing targeting creative and message sequencing to maximize engagement and conversion

  • Youll oversee endtoend campaign executionfrom segmentation and QA to launch and monitoringensuring precision scalability and timely delivery

  • Youll collaborate with data and engineering teams to create dynamic audiences refine segmentation and build eventtriggered or behaviorbased journeys that respond to user actions in real time

• Operational Excellence:

  • Youll implement scalable processes and workflows that improve execution speed campaign consistency and overall performance across all lifecycle channels

  • Youll identify and remove operational bottlenecks streamline QA and approvals and establish documented best practices for efficient repeatable campaign production

  • Youll evaluate tools integrations and automation opportunities to scale channel operations and enhance the impact of lifecycle marketing across all of our rentals sites
    

• Performance Analysis:

  • Youll work with analytics to uncover actionable insights from campaign performance user behavior and channel attribution using data to drive strategy and prioritization

  • Youll iterate on segmentation strategies message personalization and frequency optimization to improve user engagement and lead quality

  • Youll lead forecasting and performance tracking evaluating program impact costefficiency and ROI to inform marketing investment decisions

  • Youll communicate campaign results and test learnings clearly and regularly surfacing opportunities for improvement and informing future roadmap direction

About You

• A Bachelors degree in marketing advertising or a related field or equivalent experience

• 7 years of handson experience with multichannel marketing automation (email push SMS) Iterable platform experience preferred

• Strong knowledge of integrated marketing across the customer lifecycle including strategy customer data segmentation and creative content

• Proven ability to drive revenue growth and profitability through highperforming direct marketing campaigns

• Strong analytical skills to track measure and report on results assess ROI and translate data into actionable insights (experience with multitouch attribution preferred)

• Proficient in data visualization tools (e.g. Tableau) and experience with Snowflake or similar data warehouses understanding the flow of customer data between systems and marketing automation tools

• A selfstarter with a proven ability to meet deadlines in fastpaced shifting environments

• Exceptional written and verbal communication skills with the ability to evaluate concepts and present recommendations to leadership

• A strong intuition for impactful copy and an eye for detail ensuring errorfree and compelling messaging

• A usercentric mindset with experience building trust and brand loyalty among customers

• Experience working with web technologies (HTML/CSS JSON) for campaign development

The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $112800..00. Actual base pay will depend on varying circumstances including the position location individual qualifications market finances and other operational business needs. Compensation may also include bonuses and equity.

We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation 12 paid holidays paid parental leave sick leave (accrued at 1 hour for every 30 hours worked) medical dental and vision insurance benefits flexible spending account health savings account life and disability insurance fertility benefits Employee Assistance Programs and 401(k) employer match.

#LIHybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse inclusive culture is vital to Redfins mission of making real estate better for people from all walks of life. Were proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression and any other characteristic protected by applicable federal state or local law. If you need accommodation in the application or recruitment process because of a disability or special need please contact

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts including but not limited to the California San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.