Senior Business Director
Senior Business Director
Posted on :
12-05-2025
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1 Vacancy
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Job Description
Position at EssenceMediaCom
Overview of the role
EssenceMediacom is an agency of GroupM the worlds largest media investment company and are a part of WPP. In fact we are responsible for one in every three ads you see globally. We are currently looking forSenior Business Directorto join us.
You will be responsible for Digital media planning among the brands that are market leaders. You should have a wellrounded understanding digital media largely from planning perspective and should have an understanding for Supervision of execution of digital campaigns including search social reserve (direct) media and all that comes with it.
You will be responsible for Digital media planning among the brands that are market leaders. You should have a wellrounded understanding digital media largely from planning perspective and should have an understanding for Supervision of execution of digital campaigns including search social reserve (direct) media and all that comes with it.
Reporting of the role Head of the Business
3 best things about this job:
- Working on a cult brand and the global market the playfield
- Digital core to the business but not ebusiness
- Evangelize Tech innovation to build efficiencies
Responsibilities:
Media Planning & Strategy
- Work closely and indepth with a team of digital planners with the ability to guide on media planning with Platform depth
- Strategic mindset considering audience deep dive creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
Client Success - Understand client objectives category/competitive trends for various product categories
- Ability to steer client review meetings on regular basis
- Work towards delivering client delight and success by stitching all media offering including Digital media Offline media content marketing brand associations
Manage Campaign Supervision Team - Manage and supervise a team of campaign supervisors
- Must know platform nuances and details to lead a team of Supervisors efficiently
- Guide the team on regular basis for Optimization of campaigns
- Work with the Planning team delivering time to time reports
Campaign and business reporting - Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
- Have the foresight to tie back media delivery and reports with business objectives
- Work on automation of reports with the automation experts in GroupM
Team Management - Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
- Develop and strike partnership deals with key publishers and large affiliates
In three months:
- Work with all constituents of digital ecosystem of Group M under one single roof bring them together as one offering for the client
- Introduce digital channelsacross media and get the optimum performance media mix across existing clients
- Lead the team of planners
In six months:
- Learn about effectively pitching 360digital productsto clients
- Worked with a diverse team of media buyers and planners across 360degree media and beyond
- Be ready to lead and deliver reviews
In 12 months:
- Emerged as a coveted champion and goto person on digital marketing solutions
- Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners
What you will need:
- Minimum 1112 years in digital media planning and buying
- Excellent written and oral communication skills combined with outstanding presentation skills
- Team management skills
- Understanding of programmatic landscape viz. Knowledge of the digital advertising industry trends technologies (DMP DSP SSP etc.) Preferred
- Applied knowledge of 3rd party ad serving website and tracking and associated technologies Preferred
- Intermediate to advanced analytical skills specifically relating to performance data and metrics Preferred
- Strong interpersonal and communication skills
- Problemsolving skills
- Abreast with the latest technology that will affect digital advertising
- Worked closely with publisher partners to elevate industry standards inline with client needs.
- Exposure to affiliate and programmatic technologies
- People managing skills
More about EssenceMediacom:
We are a global communications agency leading with breakthrough thinking building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10000 influencers help our clients breach traditional boundaries in media uncover novel ideas and unleash exponential growth. EssenceMediacom challenges conventional thinking to build propel and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity equity inclusion and sustainability.
We are a global communications agency leading with breakthrough thinking building explosive growth for brands and helping our clients see the bigger picture. Our daring global network of 10000 influencers help our clients breach traditional boundaries in media uncover novel ideas and unleash exponential growth. EssenceMediacom challenges conventional thinking to build propel and supercharge our clients businesses at scale and lead our industry in critical areas such as diversity equity inclusion and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people content and technology to bring our aspirations to life. Our success is down to our eclectic diverse and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people puts diversity at the forefront of our operations and creates opportunity for all. This collective culture will be our new power where ideas are freely exchanged and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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