Senior Demand Generation Manager
Senior Demand Generation Manager
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Job Description
Meet Benevity
Benevity is the way the world does good providing companies (and their employees) with technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and microactions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland the United Kingdom the United States and more!
The Senior Demand Generation Manager plays a pivotal role in driving strategic marketing initiatives to support Benevitys global Enterprise gotomarket (GTM) efforts. This leader is responsible for creating highimpact highconverting pipelines through expertise in Enterprise AccountBased Marketing (ABM) and collaboration across teams to meet shared revenue objectives.
Overseeing a specific portfolio the Senior Demand Generation Manager will design and execute comprehensive fullfunnel demand generation strategies to engage target audiences drive conversions and grow pipeline. Success in this role requires managing multiple campaigns simultaneously with precision and aligning GTM and ABM strategies to broader organizational goals in close partnership with senior leadership.
The Senior Demand Generation Manager ensures all demand generation and ABM efforts contribute to new client acquisition while fostering growth within existing accounts creating a meaningful impact across the business.
What youll do:
Strategic Enterprise Marketing
- Develop and execute advanced demand generation strategies with a strong ABM focus to drive fullfunnel pipeline growth
- Align GTM and ABM initiatives with companywide goals prioritizing revenue growth and pipeline generation
- Collaborate with senior leadership to refine demand generation and ABM approaches adjusting for optimal impact
- Develop and manage campaigns targeting various parts of the funnel. Campaigns should be outcomefocused netting positive client experiences and growth for the business
Collaboration with Product Marketing (PMK) and Channel Owners
- Leverage foundational GTM components (e.g. messaging positioning TAM) provided by PMK
- Partner with PMK to create highimpact ABMinformed strategies that meet revenue and pipeline targets
- Collaborate with channel partners to identify the most optimal channel mix for the audience managing holistic efficiency and growth metrics
Ownership of Targets
- Own pipeline target and campaignrelated metrics including ABMspecific KPIs.
- Responsible for generating quality pipeline that converts into revenue
- Monitor and report on progress regularly using insights to make strategic adjustments for target achievement
Leadership in Core Meetings
- Lead GTM meetings with a focus on ABM integration collaborating with marketing content events and paid media teams
- Ensure crossfunctional alignment driving strategic decisions that leverage both demand generation and ABM insights
GTM with CrossDepartments
- Drive collaboration across Sales Marketing Enablement and Product teams infusing ABM strategies into GTM efforts
- Provide a comprehensive view of topoffunnel activities and how they support bottomoffunnel (BOFU) outcomes
Driving Collaboration and Accountability
- Foster strong interdepartmental relationships to ensure seamless GTM and ABM execution
- Serve as a central point for all GTM and ABM activities ensuring strategic coherence and consistent messaging
DataDriven Decision Making
- Use performance metrics to evaluate and optimize both demand generation and ABM activities
- Share actionable insights with senior leadership continually enhancing strategies based on datadriven results
What youll bring:
- 6 years of experience in demand generation or related roles with specific ABM expertise; 4 years with Enterprise SaaS space
- Proven success in GTM strategy execution and revenue growth
- Indepth knowledge of demand generation ABM principles marketing automation and CRM platforms
- Strong analytical skills to drive datainformed decisionmaking and ABM optimizations
- Strategic thinker with a focus on results and an ability to prioritize ABM within broader GTM strategies
- Excellent communication and interpersonal skills able to foster a collaborative datadriven culture
- Self starter with the ability to use data and market insights to drive daytoday work
Discover your purpose at work
Were not employees were Benevityites. From all locations backgrounds and walks of life who deserve more
Innovative work. Growth opportunities. Caring coworkers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become
Its time to join Benevity. Were so excited to meet you.
Where we work
At Benevity we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work strong relationships and personal wellbeing. For those located near one of our offices while theres no set requirement for inoffice time we do value the moments when coming together in person helps us build connection and collaboration. Whether its for onboarding project work or a chance to align and bond as a team we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a company where DEIB isnt a buzzword
Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our wellsupported employee resources groups to the exceptional diversity on our leadership and tech teams.
We know that diverse backgrounds experiences skills and passions are what move our business and our people forward so were committed to creating a culture of belonging with equal opportunities for everyone to shine.
That starts with a fair and accessible hiring process. If you want to feel seen heard and celebrated you belong at Benevity.
Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to .
Required Experience:
Manager
Employment Type
Full Time
