Senior Media Planning Specialist
Senior Media Planning Specialist
Posted on :
12-05-2025
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1 Vacancy
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Job Description
About Klick Health
Meet a different kind of workplace. Klick Health is an ecosystem of brilliant minds working to realize the full potential of their people and clients in life sciences since 1997. And were still growing fast even after two decades. What does that mean for you As Klick experiences exponential growth yearoveryear so do the people who help make it happen. Because were constantly evolving and changing we invest in talent early and often to develop future leaders at all levels. Were one of the countrys Top 10 Great Workplaces 10 Most Inspiring Cultures Best Workplace for Innovators Best Managed and Fastest Growing. We know that career paths are seldom simple and straightforward. And thats an asset. If you feel like youd be a good fit for this role we encourage you to apply and take the first steps to starting your career journey at Klick!
Job Details
Our media team is responsible for developing and delivering digital media campaigns to reach healthcare audiences (patients and service providers) in the US and Canada. We work across every channel: search display video email mobile and more. Klicks goal is to shape the future of digital health and we get to be a big part of that by spreading our clients message. Our business is growing quickly and its time to add a new team member. Thats where you come in.
The Senior Media Planning Specialist plays a crucial role in transforming data into actionable information to support the development of media strategies and communication plans. This role adds value by leveraging media expertise to drive effective campaigns ensuring our clients messages reach their target audiences efficiently. You will be responsible for creating comprehensive media plans optimizing ad campaigns and fostering relationships with key stakeholders to enhance our business success.
Key Responsibilities:
- Media Strategy Development: Turn data into information to assist in the strategy development process.
- Determine recommended media channel mix for campaigns.
- Allocate budgets by media channel and monitor spending regularly.
- Optimize ad campaigns based on approved metrics/KPIs.
- Evaluate the success of media strategies and campaigns providing insights and recommendations.
- Collaboration and Leadership: Build and nurture relationships with media vendors to promote our brand.
- Mentor and guide Media Planning Coordinators ensuring opportunities for professional development.
- Collaborate with Ad Operations Media Finance Project Managers Biddable SEM Analytics and Client Services teams.
- Execution and Optimization: Lead budget management and reporting.
- Support reconciliation of discrepancies with vendor partners.
- Professional Growth and Innovation: Learn and follow best practices in media planning and execution.
- Show increased proficiency in all media tools and operational tools (e.g. Datorama DCM Genome Microsoft Office/GSuite).
- Set SMART goals for professional development.
- Support new business development initiatives.
Key Qualifications:
- Minimum of 34 years of media planning experience with a strong emphasis on digital media in an agency setting.
- Experience in the healthcare or pharmaceutical industry is highly desirable.
- Communicate and collaborate effectively with colleagues and clients.
- Effectively manage time energy and resources.
- Draw relevant insights from data to optimize campaigns.
- Maintain focus and clearheaded thinking under pressure.
- Identify and execute new potential products/services.
- Achieve compromise and agreement for improved outcomes.
- Investigate and analyze information to develop recommendations.
- Conceptualize and implement new processes to achieve objectives.
- Apply knowledge of tools and platforms for campaign execution.
- Present ideas and information clearly and concisely.
- Apply industry knowledge to prioritize activities and inform decisions.
- Guide processes and initiatives to achieve goals.
- Develop and deliver effective presentations.
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Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds perspectives and skills. We strongly encourage members of historically underrepresented communities to apply including Black people Indigenous peoples and other people of colour people with disabilities people from gender and sexually diverse communities and people with intersectional identities.
Were also committed to developing an inclusive barrierfree recruitment process and work environment. Should you require any accommodation please contact us at and we will work with you to meet your accessibility needs and ensure you have a positive experience.
Required Experience:
Senior IC
Employment Type
Full-Time
Key Skills
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