Associate / Sr. Associate - Influencer Marketing
Associate / Sr. Associate - Influencer Marketing
Posted on :
11-05-2025
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1 Vacancy
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Job Description
Job Description: Associate / Sr. Associate Influencer Marketing
WHAT WE DO AND WHO WE ARE
Join the dynamic team at Wholsum Foods and be part of an extraordinary movement! Our mission is simple: to change the worlds eats. With brands like Slurrp Farm and Mille we offer healthy and delicious alternatives to the junk food epidemic. Its time to rediscover the nutritious traditions of our ancestors and embrace the power of millets like Ragi Jowar Bajra and Foxtail Millet.
Led by founders Shauravi Malik and Meghana Narayan we are food enthusiasts entrepreneurs and mothers committed to making a difference. Were expanding globally and seeking talented individuals who thrive in a collaborative innovative and highgrowth environment. Join us and embark on a rewarding journey where you can grow professionally while having a blast!
At Wholsum Foods we celebrate diversity and unity all driven by a shared mission to revolutionize the way we eat. Our team is our greatest asset and our core valuesRelationship First Dependable Passionate and Growth Mindsetbring out the best in each team member. We take pride in being an equal opportunity workplace embracing individuals regardless of race color ancestry religion sex sexual orientation marital status disability or gender identity. Together we will redefine the future of food!
We are also Great Place to Work Certified.
ROLE OVERVIEW:
We are seeking a dynamic and creative Influencer and Community Marketing Specialist to amplify our brands voice across digital and physical touchpoints. This role will be pivotal in building strong relationships with influencers nurturing brand ambassadors and creating engaging community experiencesboth online and onground.
The ideal candidate is passionate about social media understands influencer dynamics and thrives in planning memorable community activations. If you love storytelling have a strong network of content creators and are excited to engage with communities in real life wed love to meet you.
KEY RESPONSIBILITIES:
Influencer Partnerships
Identify onboard and manage influencers across platforms (Instagram YouTube etc.) aligned with brand values and campaign needs.
Negotiate contracts and ensure deliverables are met with high creative quality.
Track and evaluate influencer performance metrics and impact.
Roster & Ambassador Program
Build and maintain an active roster of creators ensuring diversity and alignment with brand goals.
Launch and manage a longterm Brand Ambassador Program to encourage consistent and organic storytelling.
Ensure ambassadors are aligned with brand tone and help cocreate content.
Campaign Planning & Execution
Collaborate with marketing and creative teams to design and run influencerled digital campaigns.
Coordinate timely asset delivery and approvals while ensuring smooth campaign rollout.
Monitor and report campaign KPIs and learnings.
Content Collaboration
Guide creators to produce compelling content that reflects brand ethos.
Ensure all content adheres to brand guidelines and is optimized for engagement.
Community Engagement & Onground Activations
Plan and execute onground community initiatives such as meetups popup events creator workshops and brandled experiences.
Engage with niche and microcommunities to build brand advocacy at a grassroots level.
Collaborate with operations and event teams to manage logistics attendee experience and postevent engagement.
Reporting & Analytics
Track engagement metrics sentiment and campaign ROI across influencer and community efforts.
Deliver clear actionable reports to internal stakeholders and continuously optimize approaches based on insights.
What Youll Bring:
24 years of relevant experience in influencer marketing and/or community building.
Experience with both digital and realworld activations is a strong plus.
Excellent communication relationshipbuilding and negotiation skills.
Creativity initiative and a deep understanding of digital culture.
Familiarity with influencer marketing tools and social analytics platforms
WHAT WILL YOU GET
A frontrow seat to scale a purposeled FMCG brand
Fastpaced professional growth and ownership
Mentorship from creative and strategic leaders
A creative environment that values experimentation and bold thinking
Starting Date: Immediately
Location: Gurgaon
Required Experience:
Senior IC
Employment Type
Full Time
Department / Functional Area
Key Skills
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