Digital Marketing Manager & Content Strategist
Digital Marketing Manager & Content Strategist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Job Requirements
Basic Qualifications:
Education: Bachelors or masters degree in marketing
Experience: 35 years
Knowledge Skills & Abilities: Marketing Digital Media Google Analytics Social media platforms
Comprehensive understanding of digital marketing principles with proven working experience in digital marketing preferably within the industry.
Expertise in digital media planning and execution
Proficiency in data analytics and interpretation
Advanced knowledge of social media platforms and best practices
Technical Requirements:
Demonstrable experience leading and managing SEO/SEM campaigns marketing database management email marketing campaigns (Pardot) social media strategy and display advertising campaigns
Experience in landing page optimization and conversion rate optimization
Experience with social media management platforms and marketing automation tools
Proven experience with A/B testing methodologies and implementation
Solid knowledge of website and marketing analytics tools (e.g. Google Analytics Brightedge SEMRush etc.)
Working knowledge of Google Ads and ad serving tools such as Demandbase
Expertise in developing content for campaigns across major search engines
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML/CSS development and technical constraints
Core Responsibilities
Digital Marketing Strategy
Develop comprehensive digital marketing plans
Manage campaign budgets and increase digital marketing ROI
Implement and optimize multichannel campaigns
Monitor and report on KPIs
Ensure proper integration of marketing tools
Content Strategy & Generation
Create and manage content calendar
Develop creative content across platforms to improve organic search rankings enhance social media engagement and boost conversion rates.
Oversee SEO content strategy
Manage email marketing initiatives to grow email marketing database
Manage website updates
Analytics & Optimization
Monitor campaign performance
Conduct A/B testing to improve content performance metrics
Optimize landing pages
Generate performance reports
Physical demands & travel:
Physical Demands: Common physical demands
Travel Requirements: 10% of the time
Printpack is proudly an equalopportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race color religion sex (including pregnancy) national origin gender identity sexual orientation marital/parental status genetic information age national origin ancestry ethnicity disability marital status military or veteran status or affiliation or any other characteristic protected under applicable law.
To view your rights and government notices please see the links below:
Know Your Rights: Workplace Discrimination is Illegal Conozca sus Derechos: La Discriminacin en el Lugar de Trabajo es Ilegal EVerify Your Rights Under USERRA () FMLA FMLA (Spanish) Pay Transparency Nondiscrimination Provision () TRANSPARENCIA EN EL PAGO DISPOSICIN SOBRE NO DISCRIMINACIN () Polygraph Protection Right to Work Right to Work (Spanish)
Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search please get in touch with us by sending an email to . Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying.
Required Experience:
Manager
Employment Type
Full-Time
