Global Digital Web Activation Manager
Global Digital Web Activation Manager
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Job Description
We are guided by our five core values that shape the way we work every day: Improve Care Deliver Results Grow Together Own It and Do Whats Right.
At Convatec were transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. Were aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and youll do the same.
About the role:
The Global Digital Web Activation Manager leads the execution and optimization of digital web content and structure for the Ostomy business across key global markets. This role ensures consistent compliant and performancedriven web experiences through centralized master content localized activation and coordination across global and local marketing teams. Acting as the main liaison between markets the Global Marketing team and Digital/IT services the role is pivotal in aligning digital execution with business strategy product launches and customer engagement.
Your Key Duties & Responsibilities:
Be responsible for web design and web architecture across Convatecs Ostomy web presence
Leading the optimization efforts to improve performance and conversion across key markets
Deliver and manage global master web assets and coordinate localization with markets using Convatec tools (e.g. SMARTCAT).
Track market activation of global content using defined governance frameworks and regular reporting (activation tracker market calls).
Ensure regulatory compliance of digital content across countries and manage technical requirements for HCP verification.
Maintain and update the digital activation playbook including QR codes and digital pathways.
Represent Ostomy in crossBU IT web discussions and communicate updates to regional teams.
Provide URLs for web campaigns ensure content flow between social assets and web and support lead generation activities.
Analyze website performance metrics SEO data and campaign results to drive digital ROI.
insights with marketing leads to ensure datainformed content and campaign development.
Support asset tagging tracking and integration with dashboards for visibility across launches and campaigns.
About You:
Skills & Experience
Experience:
7 years of experience in digital marketing with emphasis on web management content localization and lead generation
Strong background in global content rollout and digital campaign performance tracking
Experience in MedTech healthcare or pharmaceutical marketing preferred
Technical Skills:
Familiarity with Optimizely CMS is highly desirable
Strong working knowledge of digital analytics tools (Google Analytics SEO platforms)
High technical literacy and understanding of UX principles and digital user behaviors
Soft Skills:
Excellent stakeholder engagement and communication skills (written and verbal)
Strong project management and organizational capabilities
Ability to influence crossfunctional teams and manage matrixed coordination globally
Qualifications/Education:
Education: Bachelors degree in Marketing Web Design Business Management Computer Science or a related field
Team
This role operates as part of the Global Marketing team and works closely with local country marketers IT Digital Services and the Marketing CoE.
Principal Contacts:
Internal Marketing CoE Global Marketing Digital Services Local Marketing Teams IT and Commercial Leaders.
External Patients HCPs (Doctors Nurses) KOLs and platform vendors.
Travel Requirements
Position may involve travel up to 10% of the time.
Languages
Fluency in English both written and verbal additional European languages such as Italian Spanish French Portuguese would be an advantage but its not mandatory.
Working Conditions
Convatec operates a Hybrid working policy and you should expect to be in the office 23 days a week.
Our products make a big difference every day. So will your contribution. The work you do will mean more because itll make things better for your team our business or our customers lives. Itll inspire you to deliver to your very best.
And well be right behind you when you do.
This is a challenge more worthwhile.
This is work thatll move you.
#LIMO1
#LIHybrid
Beware of scams online or from individuals claiming to represent Convatec
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media text message email or phone call about recruitment at Convatec do not disclose any personal information or pay any fees whatsoever. If youre unsure please contact us at .
Equal opportunities
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.
Notice to Agency and Search Firm Representatives
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
Already a Convatec employee
If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site Find Jobs. Thank you!
Required Experience:
Exec
Employment Type
Full-Time
