EU Marketing Manager (Primal Harvest)

ABOUT PRIMAL HARVEST

Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and wellbeing through highquality natural products. Primal Harvest offers a range of highquality supplements and wellness products designed to support various health needs including immunity gut health sleep and joint care.

As a DirecttoConsumer brand we pride ourselves on transparency trust and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC with two international hubs in Miami Florida USA and Cologne Germany. Learn more at /

WORKPLACE

This role is based in Germany with candidates located in Cologne who can work inoffice at least two days per week.

ABOUT THE ROLE

As we expand our footprint in the EU market we are seeking a dynamic EU Marketing Manager to join our team. The Marketing Manager will play a crucial role in developing and executing all aspects of our marketing. You will be a marketing leader & brand champion managing bestinclass marketing strategies from idea to execution to drive business growth across markets globally. You will support the development and execution of strategic marketing initiatives across brand organic social ecommerce. You will work crossfunctionally to enhance customer retention and improve overall customer experience. This position requires a strategic thinker with a datadriven mindset capable of analyzing performance metrics and identifying growth opportunities. They should also be a highlycreative gogetter who takes initiative to build out the EU market based on the global strategy.

WHAT YOU WILL DO

• Campaign Development: Assist with the monthly marketing campaign calendar for email come up with concepts for the German Social Media Stories and assist with the SMS for the European market ensuring alignment with business objectives and brand guidelines.

• Influencers Affiliates & Partnerships: Own the EU influencer and affiliate outreach and content development program. Additionally you will take initiative to create develop and execute partnerships and other marketing events including activations seeding and related. This includes going in person to local businesses showing up with product getting hyper creative with outreach and generally being the person representing the business.

• Brand Marketing Assets: Working under the VP of Marketings global marketing plan and working with the global marketing team develop the EUs Primal Harvest marketing assets including copy images and videos. Ensure consistency and quality in the brands creative output across all channels.

• Performance Monitoring: Report on and monitor KPIs for Email SMS Direct Mail and social media campaigns identifying areas for improvement and implementing strategies to optimize performance.

• Competitive Research: Conduct thorough competitive analysis to uncover market trends opportunities for growth and innovative testing methods to enhance our marketing efforts.

• Retention Projects: Collaborate on customer retention and experience projects working to develop initiatives that increase customer loyalty and satisfaction.

• Brand Collaboration: Develop brand strategies to drive customer engagement loyalty and lifetime value. Work cross functionally to ensure compliance with brand standards and cohesion across all marketing materials.

• Cross Team Resource Allocation and Management: Work closely with the paid brand organic and other teams to utilize written and graphic content assets.

• Country Specific Planning & Liaising: Compile and maintain relevant market data around trends transactions or acquisitions industry regulations buying behaviors and related by country. Implementing efficient marketspecific tactics to drive awareness and visibility of the Primal Harvest brand. Ensure that the brand reaches consumers at the right time and place with impactful messaging. You will also keep an eye on social media and customer service complaints and highlight any issues you think need resolved.

• New Product Development: Provide datadriven EU specific insights to help the global product development team understand the needs desires expectations of the EU customer by country. Responsibilities include providing thoroughly researched customer demographics socioeconomic factors market trends and related items to identify opportunities for product expansion.

WHAT YOU BRING

• 35 years of experience in marketing ideally within DTC health and wellness or consumer products.

• Deep understanding of European markets including countryspecific consumer behaviors marketing trends and regulations.

• Deep experience managing content and campaigns on Meta platforms (Facebook Instagram)including organic social strategy post planning community engagement and collaboration with paid teams for alignment on performancedriven campaigns.

• Comfortable editing and managing site content in Shopify (e.g. product descriptions landing pages promotional content).

• Demonstrated ability to identify engage and manage EUbased influencers and affiliates; skilled at executing creative brand partnerships and inperson activations.

• Strong copywriting briefing and campaign coordination skills; experience producing marketing assets and ensuring brand consistency across all customer touchpoints.

• Comfortable using performance data to drive decisions; able to monitor KPIs and optimize email SMS direct mail and social campaigns for maximum impact.

• Resourceful proactive and willing to roll up sleeves to build brand presence in new and emerging markets.

• Fluent in both written and spoken English and German.

PERKS & BENEFITS

At Primal youll be part of a fastgrowing health and wellness brand where your work truly makes an

impact. Join us in our mission to educate inspire and empower people to take charge of their health and

wellbeing. By contributing to our dynamic team youll play a vital role in shaping a healthier future.

Plus we offer a range of incredible German benefits and perks including:

• 28 days paid leave plus public holidays

• Urban Sports Club Membership

• Deutschlandticket reimbursement

• Tuition reimbursement

• Team Events

• Product Discounts

The annual base salary range for this position is/year. The actual annual base salary offered may be adjusted based on a variety of factors including but not limited to: location education skills training and experience. This position may also be eligible for an annual discretionary bonus.

Applicants for employment in Germany must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in Germany. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin protected veteran status disability status age sexual orientation gender identity and expression marital status or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.

Required Experience:

Manager