Marketing and Communications Lead (Insurance Tech)
Marketing and Communications Lead (Insurance Tech)
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Job Description
Location Lagos (Island)
Job Type: Fulltime
Work Mode: Hybrid
About Company Our client is one of the foremost Insurtech companies in Africa.
The company is seeking to hire a resultdriven Marketing & Communications Lead who will drive the strategic vision for branding marketing and communications to amplify the company s mission accelerate customer acquisition and strengthen their position as a leading Insurtech innovator in Nigeria.
The ideal candidate will bring highimpact leadership combining strategic foresight with creative execution and datadriven decisionmaking. S/he will be responsible for elevating the brand presence engaging key stakeholders and driving measurable business growth in a competitive and evolving market.
Key Responsibilities:
Strategic Leadership & Brand Management
Develop and execute an integrated marketing & communications strategy aligned with business objectives ensuring consistency across all touchpoints.
Define KPIs success metrics and reporting frameworks to measure the impact of marketing and communications initiatives.
Position the company as a thought leader in African Insurtech through compelling storytelling PR and strategic partnerships.
Digital & Growth Marketing
Oversee performance marketing including SEO paid media email campaigns and social media to drive customer acquisition and retention.
Optimize website UX content strategy and conversion funnels to enhance lead generation and brand engagement.
Leverage data analytics to refine campaigns improve ROI and identify growth opportunities.
Stakeholder & Public Relations
Lead media relations securing coverage in toptier African and global tech finance and business publications.
Manage crisis communications and ensure brand reputation is protected and strengthened.
Collaborate with product sales and executive teams to align messaging and amplify key initiatives.
Team Leadership & CrossFunctional Collaboration
Build mentor and lead a highperforming marketing & communications team.
Partner with design product and growth teams to develop compelling campaigns content and gotomarket strategies.
Foster a culture of innovation agility and creativity within the team.
Requirements
Bachelor s degree in Marketing Communications Business or a related field (MBA or advanced degree a plus).
5 years in marketing communications or brand management preferably in fintech Insurtech or highgrowth startups. 2 of these years must be in a leadership position.
Proven success in developing and executing multichannel marketing strategies (digital PR events etc.).
Experience working with a marketing agency is highly valued.
Strong datadriven mindset with expertise in performance marketing analytics tools and CRM platforms.
Exceptional storytelling writing and presentation skills able to distill complex ideas into compelling narratives.
Experience managing media relations influencer partnerships and PR campaigns in Africa.
Leadership experience with a track record of building and scaling teams.
Key Performance Indicators (KPIs):
Brand awareness & positioning
Lead generation & customer acquisition
Digital marketing performance
Client retention & engagement
Team & operational efficiency
PR & thought leadership
Skills & Competencies:
Strategic marketing & branding
Leadership and teambuilding skills.
Digital & growth marketing.
Communications & PR.
Influencing & Negotiation.
Creativity & Innovation.
Agility & Adaptability.
Benefits
Employment Type
Full Time
