Marketing Director - Brand & Product
Marketing Director - Brand & Product
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Salary Not Disclosed
1 Vacancy
Job Description
Opportunity at a Glance
Walden University is seeking a dynamic and experienced Director of Brand & Product Marketing to lead the strategic development and execution of marketing initiatives for our diverse portfolio of academic programs. The Director of Brand & Product Marketing will play a crucial role in driving enrollment growth enhancing brand awareness and ensuring that our marketing efforts align with the universitys mission and values. This position requires a deep understanding of higher education marketing a strategic mindset and a passion for making a positive impact on students lives.
Responsibilities
Directs creation of comprehensive integrated marketing plans to achieve University growth goals.
Collaborate with crossfunctional teams including admissions academic affairs and digital marketing to ensure alignment and effectiveness of marketing initiatives.
Define and communicate the unique value propositions of Walden Universitys programs.
Acts as a Brand Champion to ensure the Brand identity is consistent and compelling throughout the entire consumer journey.
Oversee and manage product positioning and messaging that resonates with target audiences.
Act as GTM SME to develop and lead successful product launches including audience identification messaging development positioning and channel plans.
Manage and mentor a team of (2) product marketers providing guidance and support to achieve individual and University goals.
Generate innovative marketing ideas to create increased brand or product awareness deepen engagement with our consumers and increase brand equity.
Foster a collaborative and innovative team environment.
Build and maintain strong relationships with key stakeholders including faculty program directors and external partners.
Present marketing strategies and results to senior leadership and other stakeholders.
Serve as a liaison between the marketing department and other university departments to ensure seamless communication and coordination.
Works with and provides direction to outside vendors (PR and Ad agencies) as needed.
Completes other duties as assigned.
Complies with all policies and standards.
Qualifications :
- Bachelors Degree preferably in marketing or related field required.
- Masters degree preferred.
- At least 10 years of marketing experience in a corporate marketing or advertising agency environment.
- Sharp strategic marketer with a blend of brand marketing and product marketing experience.
- Proven digital marketing experience.
- Experience in a highly matrixed environment.
- Proven track record of leading and managing a team of marketers.
- Excellent written and verbal communication skills with the ability to articulate complex ideas clearly and concisely.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership and communication skills.
- Strong ability to analyze data and use insights to inform marketing strategies.
- Strong ability to create compelling narratives.
- Must be willing to travel overnight (up to about 15%).
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $100171 and $181034. Actual pay will be adjusted based on jobrelated factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays more information related to our benefits please visit: are also eligible to participate in an annual incentive program subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance.
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
