Associate Director, Marketing - Rare Disease
Associate Director, Marketing - Rare Disease
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Job Description
About This Role:
As the Associate Director of Marketing for Rare Disease you will play a pivotal role in advancing patientfinding initiatives and driving impactful marketing strategies across our Rare Disease portfolio. Working within a collaborative and fastpaced environment you will partner with crossfunctional teams including insights advanced analytics and commercial operations to optimize field lead generation initiatives and ensure alignment with key brand messages and customer segments. You will oversee the tactical implementation and performance evaluation of patientfinding capabilities lead sponsored testing programs and build key external relationships with lab partners and vendors. Through innovative thinking and a strategic mindset you will help accelerate diagnostic timelines enhance disease state awareness and support the execution of field sales initiatives. This position is integral to improving patient outcomes and advancing Biogens leadership in the Rare Disease space.
What Youll Do:
- Partner with the insights advanced analytics and commercial ops teams to optimize field lead generation initiatives and drive alignment with key brand messages strategies and customer segments.
- Develop and oversee tactical implementation and ongoing performance of patientfinding and lead generation capabilities.
- Lead sponsored testing programs across the Rare Disease portfolio including managing lab partner relationships optimizing operations and developing promotional materials in collaboration with SMA FA and ALS brand marketing teams.
- Consistently assess external vendor and biotech environments to enhance Biogens patientfinding capabilities attending conferences networking events and vendor pitches as needed.
- Identify and build business cases for innovative patientfinding initiatives and pilots collaborating closely with internal innovation teams to explore cuttingedge technology and service offerings.
- Lead and optimize key existing patientfinding and disease state awareness initiatives partnering with internal and external stakeholders to accelerate diagnostic timelines for FA.
- Partner with Brand Marketing to support execution and enhancements for FA field sales teams including serving as the marketing liaison for contract sales organizations.
- Manage agency and vendor relationships including creative agencies claims aggregators and lab partners to ensure seamless execution of marketing projects.
- Prioritize resource allocation deploy resources strategically and monitor budgets to ensure efficient and effective use of resources.
- Develop executivelevel presentation materials and communicate highvisibility project outcomes to the North American Leadership team.
- Navigate PRC/MLR processes for promotional materials ensuring compliance and alignment with regulatory guidelines.
Who You Are:
You are a dynamic and resultsdriven marketing professional who thrives in a collaborative crossfunctional environment. You enjoy building and fostering relationships with internal and external stakeholders to drive impactful initiatives. Strategic thinking and resource prioritization come naturally to you and you excel at managing multiple projects with efficiency. Your ability to communicate with clarity and presence makes you an effective presenter particularly when discussing highimpact initiatives with leadership teams. Passionate about advancing patient outcomes you are motivated by the opportunity to make a difference in the Rare Disease space.
Qualifications :
Required Skills:
- Bachelors Degree or MBA preferred.
- 7 years of commercial experience in pharma or biotech including a minimum of 3 years in marketing with at least 2 years focused on the US market.
- Rare Disease experience.
- Proven experience leading multiple projects and collaborating effectively across crossfunctional teams.
- Strong agency and vendor management skills including partnerships with creative agencies claims aggregators and lab partners.
- Exceptional communication and relationshipbuilding abilities with external partners and internal functions such as Patient Advocacy Corporate Affairs Field Force Medical Legal Regulatory Finance Patient Services and Advanced Analytics.
- Expertise in resource prioritization strategic deployment of resources and budget management to ensure efficient execution of initiatives.
- Strong slide development skills for executive communications and the ability to present highvisibility projects to leadership teams.
- Familiarity with PRC/MLR processes for projects requiring promotional materials.
Additional Information :
The base salary range for this position is $161000.00$222000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including but not limited to relevant skills & experience job location and internal equity.
Regular employees are eligible to receive both short term and longterm incentives including cash bonus and equity incentive opportunities designed to reward recent achievements and recognize your future potential based on individual business unit and company performance.
In addition to compensation Biogen offers a full and highly competitive range of benefits designed to support our employees and their families physical financial emotional and social wellbeing; including but not limited to:
Medical Dental Vision & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short and LongTerm Disability insurance
A minimum of 15 days of paid vacation and an additional endofyear shutdown time off (Dec 26Dec 31)
Up to 12 company paid holidays 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10000 per calendar year
Employee Resource Groups participation
Why Biogen
We are a global team with a commitment to excellence and a pioneering spirit. As a midsized biotechnology company we provide the stability and resources of a wellestablished business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning growth and expanding their skills. Above all we work together to deliver lifechanging medicines with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds cultures and perspectives make us a stronger and more innovative company and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex gender identity or expression sexual orientation marital status race color national origin ancestry ethnicity religion age veteran status disability genetic information or any other basis protected by federal state or local law. Biogen is an EVerify Employer in the United States.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
