Data Modeling Scientist

Job Description:

About AT&T

At AT&T were redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas supporting and transforming our business across areas like marketing finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&Ts marketing engine responsible for driving sustainable growth by deeply understanding and championing our customers captivating them with compelling products services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise simplicity and inspiration in everything we do.

Overall Purpose: Translate business problems into actionable insights through a comprehensive workflow involving coding data extraction cleansing feature engineering exploratory data analysis model creation and tuning visualization and deployment leveraging statistical analysis machine learning and big data technologies to drive informed decisionmaking and innovation.

Key Roles and Responsibilities:

1. Data Extraction and Preparation

• Purpose: Collect and prepare marketing data to uncover actionable insights.
• Tasks:
  • Gather data from various structured and unstructured sources such ascustomer databasesCRM systemssocial media platforms andmarketing analytics tools.
  • Work withdatalakescloud platforms or external/internal marketing data sources to ensure data consistency and quality.
  • Preprocess data to handle missing values inconsistencies and outliers ensuring clean datasets for campaign analysis and audience segmentation.

2. Modeling and Insights Generation

• Marketing Analytics and Predictive Modeling:
  • BuildBayesian statistical modelsto assess campaign performance predict customer behaviors and quantify ROI uncertainty.
  • Developcustom Bayesian modelsusing probabilistic programming languages (3) to answer complex marketing questions such ascustomer lifetime value (CLV)orchurn prediction.
  • ConductBayesian inferenceto estimate model parameters forecast campaign outcomes and optimize resource allocation across marketing channels.
  • Analyze model fit and perform diagnostics to ensure robust predictions that align with marketing goals.
  • Collaborate withcrossfunctional teams(e.g. sales product and operations) to integrate Bayesian insights into marketing decisionmaking.
• AIPowered Marketing Solutions:
  • Leveragemachine learning modelsto personalize marketing campaigns improve audience targeting and enhance customer experiences.
  • Build AI solutions forrecommendation systemsdynamic pricingsentiment analysis andad performance optimization.
  • UtilizeNLPto analyze customer feedback reviews and social media sentiment driving content strategy and engagement.
  • Applycomputer visiontechniques to optimize visual content for campaigns (e.g. image recognition for social media ads).
  • Test deploy and maintain AI systems to ensure they align with marketing workflows and business goals.
  • Stay updated on the latestAI and machine learning trendsto suggest improvements to marketing systems and strategies.

3. Communication

• Purpose: Translate technical insights into actionable marketing strategies.
• Tasks:
  • Clearly communicate complex statistical concepts and findings tomarketing teamsstakeholders andexecutive leadership.
  • Present insights visually using tools likeTableauPowerBI orPython libraries(e.g. matplotlib seaborn) to make datadriven recommendations accessible to nontechnical audiences.
  • Work closely with marketers to ensure that data insights directly inform campaign strategy budget allocation and audience segmentation.

Requirements and skills

Educational Background:

• Degree inMarketing AnalyticsStatisticsComputer ScienceEngineering or a related field.
• A strong academic foundation indata scienceandAI with applications to marketing.

Technical Skills:

Marketing Analytics Tools:

• SQL: Query and manipulate marketing databases.
• Palantir: Work with data integration and analysis platforms for marketing insights.
• Python: Analyze marketing data automate workflows and build predictive models.
• Tableau/PowerBI: Visualize campaign performance metrics and audience insights.
• Snowflake: Manage cloudbased marketing data warehouses.

Machine Learning and AI for Marketing:

• Experience withdeep learningNLP andcomputer visionfor marketing applications.
• Proficiency in AI frameworks likeTensorFloworPyTorch.

Programming:

• Advanced proficiency inPythonfor modeling and automation.
• Familiarity withJavaandRfor additional analytics tasks.

Bayesian Statistics:

• Expertise in probabilistic programming languages (e.g.StanPyMC3).
• Strong foundation in statistical modeling for marketing analysis.

Job Contribution: An expert in their field applying broad business knowledge and strategic insight surrounding emerging trends and technologies to solve complex problems and drive organizational results. Leads critical highimpact projects and designs/implements innovative business strategies. Works with minimal oversight frequently consulting senior leadership and influencing executive decisions. Serves as a mentor and assists others with challenging issues.

Supervisor: No

Work Schedule: This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Work Location: Dallas TX

Education/Experience: Masters degree (MS/MA) required from an accredited University in a Quantitative field of study such as Data Science Math Statistics Engineering or Physics. 7 years of related experience. Certification is required in some areas.

Our Principal Data Scientist earn between $180200 $270400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through companysponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.