Global Digital Brand Experience Manager
Global Digital Brand Experience Manager
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$ 80000 - 110000
1 Vacancy
Job Description
Job Level:
Technical LeadershipT2Job Description:
Changing the World One Kibble at a Time
Champion Petfoods is expanding! We are excited to announce we are looking for a Global Digital Brand Experience Manager to join our rapidly growing company.
Champion Petfoods is an awardwinning pet food crafter with a reputation of trust spanning 35 years. From our humble beginnings founded in a small town in Alberta Canada Champion with its ORIJEN and ACANA brands is a key player in the global premium pet food industry. Our purposeTo Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetimeprovides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us and the environment that sustains us are top priorities.
We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an awardwinning company.
Heres the scoop Summary
At Champion Pet Foods we are on an exciting Global Digital Transformation Journey. We are seeking a strategic leader to shape and execute a bestinclass digital experience across all global markets. The Global Digital Brand Experience Manager role will lead the development of scalable customercentric digital strategies that enhance brand engagement and deliver measurable business impact. Partnering closely with crossfunctional and regional teams the role ensures brand consistency across all digital touchpointsincluding websites mobile platforms social media and CRMwhile optimizing for local relevance.
This individual will lead the global management of brand websites ensuring excellence in user experience (UX) search engine optimization (SEO) and regulatory compliance. They will also leverage firstparty data digital tools and CRM platforms to deliver personalized insightdriven experiences. By extracting actionable insights from analytics platforms and staying ahead of emerging trends the role will continuously identify opportunities to innovate and evolve Champion Petfoods global digital ecosystem.
What a typical day looks like
- Global Digital Strategy: Lead the development and execution of scalable global digital experience strategies supporting the Digital Transformation Roadmap
- Digital Ecosystem Ownership: Lead the strategic development and operational oversight of global brand websites ensuring optimal UX SEO performance and content relevance and governance across markets.
- Data Strategy: Develop a 1st party data strategy and CRM roadmap to deepen consumer relationships enable datadriven personalization and support audience segmentation targeting and engagement strategies across the digital ecosystem.
- Content Excellence: Lead the creation and optimization of digital campaigns content and assets to support brand goals ensure unified brand identity and deliver measurable impact.
- Global Community: Partner closely with regional marketing building strong relationships and optimizing processes to support collaboration and information sharing.
- DataDriven Optimization: Utilize analytics platforms (e.g. Google Analytics Adobe Analytics) to assess performance uncover insights and continuously optimize digital experiences
- Digital Innovation: Monitor emerging technologies and trends to identify opportunities for innovation that elevate the digital brand experience and drive competitive advantage globally.
- Team Culture & Growth Mindset: Foster a collaborative curious and creative team culture by building strong internal partnerships and promoting a growthoriented mindset within Champion and the broader Mars Pet Nutrition Digital community.
What youll bring
- Bachelors degree in Marketing Digital Media Design or a related field.
- 5 years of experience in digital marketing or UX/UI design with a focus on digital platforms.
- Proven experience managing endtoend digital brand experiences from strategy through execution.
- Strong knowledge of digital marketing tools analytics platforms (e.g. Google Analytics Adobe Analytics) and content management systems (e.g. WordPress Shopify).
- A deep understanding of UX/UI design principles and best practices.
- Excellent project management skills able to handle multiple projects simultaneously manage crosstimezone stakeholders and prioritize impact over activity
- Strong communication and collaboration skills with the ability to work crossfunctionally respecting cultural nuances
- A balance of creative thinking and strategic insight with strong attention to detail and the ability to drive innovative digital experiences.
- Resultsdriven proficient in web analytics CRM data (1P/2P) A/B testing customer journey analysis and optimization techniques.
- Strong knowledge of digital tools and platforms (e.g. CMS CRM analytics tools social media management and marketing automation platforms).
What can you expect from Champion
- Safety:A strong commitment to ensure all people are provided with a safe healthy and respectful environment.
- Earnings:
US: $80000$110000 USD annual salary annual bonus eligibility and 401k with company matching.
Canada: $90000 $120000 CAD annual salary annual bonus eligibility and RRSP with company matching. - Industry Competitive Benefits:Medical dental vision and employee assistance programs to meet your individual or family needs.
- Continuing Education:In house & online learning & development as well as an education assistance program.
- Quality:a dedication to uphold the highest standards of authenticity nutritional integrity and food safety to earn the trust of Pet Lovers everywhere.
- Other Perks:Free bag of premium pet food each month.
What are you waiting for Join the pack!
Come as you are.
We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom diverse points of views to be heard and increases overall happiness. That sounds pretty good to us.
Champion is an equal opportunity employer. Regardless of your race color religion sex national origin sexual orientation gender identity disability age veteran status or any other creed you are wanted here.
#cpfind
Skills:
Action Planning Assessment Commercial Acumen Customer and Market Analysis Data Collection and Analysis IT Implementation and integration Maintains the Relationship Manages Buyer Indifference Planning and Organizing Verbal CommunicationCompetencies:
Builds Networks Business Insight Communicates Effectively Customer Focus Drives Results Interpersonal Savvy Manages Complexity Nimble Learning Optimizes Work Processes Plans and AlignsThe base pay range for this position at commencement of employment is expected to be between the range listed above however base pay offered may vary depending on multiple individualized factors including but not limited to market location jobrelated knowledge skills and total compensation package for this position mayalso include other elements if eligible including variable pay medical and dental benefits participation in 401k plan and paid time off benefits. Eligibility for these additional elements depend on the position offeredand the employees work schedule (i.e. parttime schedule store associate). Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
Required Experience:
Exec
Employment Type
Full-Time
