Global Digital Marketer
Global Digital Marketer
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Global Digital Marketer
Location: Remote
Employment Type: FullTime
Department: Marketing and Communications
Reports To: Head of Marketing and Communications
VECTRA Overview:
We cofounded VECTRA International in 2005 to improve the lives of workers in supply chains for products and services and to enhance the lives of people in the local communities. Our goal is to improve business performance while helping their workers. Thats why we created a logo with five stakeholders (workers workplaces brand community and consumers) and embedded our values in the VECTRA name: Values Ethics Community Transparency Rights and Action.
VECTRAs mission is to positively impact businesses their workers and communities by helping to create better and efficient supply chain workplaces.
Tasks
Your Role as a Global Digital Marketer:
Youll be a key player in advancing VECTRA Internationals mission. Leveraging your expertise and experience youll develop and implement strategies drive projects and collaborate with team members to achieve outstanding results while adhering to our core values and ethical standards.
Key Responsibilities:
1. Strategic Planning
- Optimize website content and structure for search engines to improve organic search rankings using AI.
- Innovate plan and manage organic/paid search campaignDevelop and implement comprehensive digital marketing strategies and action plans aligned with business goals supported by AI data and analysis.
- Identify target audience segments and create tailored marketing plans.
- Set clear objectives and key performance indicators (KPIs) for digital campaigns.
2. Campaign Management
- Oversee the planning execution and optimization of organic (not paid) digital marketing campaigns across various channels (SEO social media email content marketing etc.).
- Monitor and analyze campaign performance using AI and datadriven decisions for adjustments and improvements.
3. SEO and SEM
- (Google Ads Bing Ads) to drive targeted traffic and conversions.
- Conduct keyword research competitor analysis and performance tracking using AI.
4. Email Marketing
- Design and execute email marketing campaigns with Zoho CRM.
- Segment email lists based on user behaviour and demographics for targeted messaging.
- Implement and manage marketing automation platforms and CRM systems.
5. Analytics and Reporting
- Utilize analytics tools (Google Analytics social media insights Google Search Console Google Looker Studio etc.) to track and report on campaign performance.
- Generate weekly reports highlighting key metrics insights and actionable recommendations.
- Testing of CMS Webpage Tools etc. and giving feedback to the development team.
- Stay updated with the latest digital marketing tools technologies and trends.
- Analyze email campaign performance and optimize for better open rates clickthrough rates and conversions.
Requirements
Qualifications:
- 23 years digital marketing work experience
- Degree/diploma in Digital Marketing
- HTML knowledge
- AI knowledge
- CRM knowledge
Employment Type
Full Time
