Overview:The Product Analyst plays a crucial role in bridging the gap between datadriven insights and actionable product development strategies within the organization. This position is vital for driving product success through comprehensive analysis of market trends customer behavior and competitive landscape. The Product Analyst utilizes various analytical tools and methodologies to provide strategic recommendations that guide product features enhancements and positioning. By harnessing data effectively this role ensures that products not only meet customer needs but also align with the companys overall business objectives. Furthermore effective collaboration with crossfunctional teams including marketing sales and engineering is essential to ensure that findings are communicated and implemented effectively leading to a product that excels in the market.
- Key Responsibilities:Conduct thorough market research to identify trends and opportunities.
- Analyze customer data to derive actionable insights for product development.
- Collaborate with product managers to define product vision and roadmap.
- Monitor key performance indicators (KPIs) for existing products and suggest improvements.
- Prepare detailed reports on product performance and customer feedback.
- Utilize SQL and analytical tools to extract and manipulate data.
- Assist in developing product requirements and specifications.
- Facilitate user testing sessions and gather customer feedback.
- Identify competitive products and assess their strengths and weaknesses.
- Support the marketing team with datadriven campaign strategies.
- Present findings and recommendations to stakeholders and executive teams.
- Maintain uptodate knowledge of industry trends and innovations.
- Participate in crossfunctional team meetings to discuss product strategies.
- Document methodologies and analysis processes for future reference.
- Engage with customers to understand their needs and pain points.
- Required Qualifications:Bachelors degree in Business Marketing Data Science or a related field.
- 2 years of experience in product analysis data analysis or market research.
- Strong analytical skills and attention to detail.
- Proficiency in SQL and data visualization tools (e.g. Tableau Power BI).
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a teamoriented environment.
- Strong organizational and project management skills.
- Familiarity with agile product development methodologies.
- Basic knowledge of statistics and data interpretation.
- Competency in Excel and other data analysis software.
- Ability to adapt to changing priorities and work on multiple tasks.
- Proven track record of delivering insights that drive strategic decisions.
- Experience with customer feedback tools and analytics.
- Passion for technology and product development.
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