Audience Engagement Manager

The role of Audience Engagement Manager SuperReturn offers an intelligent organised individual with excellent interpersonal skills the opportunity to build the community of and manage relationships with key VIP groups such as institutional investors (LPs) and other key stakeholders for SuperReturn for live ondemand and digital events and experiences.  This role involves growing audience numbers and engagement delivering onsite and addon targets for VIP numbers regular international travel and supporting any projects related to audience engagement.

• Reporting to: Head of Audience Engagement
• Location: London
• Team Size: 9

Key responsibilities:

All product offerings:

Physical and virtual events: Identify and invite qualifying institutional investors to events register and record the qualified investors on SAP/excel achieve onsite & meetings investor attendance targets (including for sponsors) work with operations and delivery teams to run events ensuring institutional investors have good experience throughout campaign

Increase institutional investor engagement with the full suite of products and formats offered by the portfolio including emags editorial and webinars. This includes institutional investors that do not usually qualify for complimentary passes to events and institutional investors that do not usually attend our events at all

Proactively bring relevant products and topics to the attention of institutional investors on a timely basis using a variety of channels (such as calls personalised emails facetoface or virtual meetings and social media and by encouraging them to share the content with others) aiming to measurably increase their readership / viewing/ involvement across the range of products to provide maximum benefit to the investor

Support the broader team to guest a noninstitutional investor audience across product offerings if required

Work with operations and delivery teams across multiple product offerings to ensure superior experience for institutional investors

Client relationship management

Deepen and broaden relationships with institutional investors to identify what each investor values from us across our product offering and how we can best deliver this so that we can approach them with a targeted offering  of different products and topics of interest to the investor

Guide institutional investors to complete profiles to understand their needs who they want to meet what they want to know

Gather feedback on the value of our offering and how we can improve

Connect investors to key members of the broader team for a deeper discussion

  Ensure all year round interaction with key investors extending beyond events to build a community of engaged investors around multiple product offerings

Sales

Proactively identify groups of institutional investors of potential  interest to sponsors across different product offerings from across the globe and work with the sales team to monetise this

Support the sales team to fulfil sponsor packages across multiple products. This may sometimes require securing an audience that extends beyond our usual definition of institutional investors such as GPs 

Production

Suggest institutional investors that would be willing to speak at physical and virtual events

Provide input into agenda sessions based on feedback and conversations with institutional investors. If applicable produce specific agenda sessions that are intended mainly for institutional investors such as closed door sessions including topic selection and inviting moderators/chairs

Marketing

Work with marketing to input into marketing copy across multiple channels to encourage institutional investors to interact with all our products

Draft persuasive marketing copy to share directly with the relevant community of institutional investors for each product or offering

Content/editorial

Provide topic ideas to the editorial team based on feedback from institutional investors

Suggest institutional investors that would be willing to contribute to content/editorial and provide introductions

Proactively support the team in driving investor engagement with the content/editorial output for example through sending it to key stakeholders and posting on social media or by highlighting agenda sessions at events

Social media

Build a social media presence to interact with investors regularly for example by posting about the range of products offered and by liking relevant posts from investors and others

Proactively engage with social media posts by the team to help boost engagement generally

Use social media to identify institutional investors to approach about our range of product offerings

Key stakeholders

Develop and leverage relationships with key influencers trade associations and other organisations to grow the institutional investor outreach and create preference for the SuperReturn brand for example via partnerships

Companywide and other initiatives

Collaborate with digital Streamly and other team leads to drive audience participation across different platforms as required

Demonstrate a commitment to improving the sustainability of the Brand

Support any new initiatives as requested by SuperReturn Informa Connect and other parts of Informa

Qualifications :

• Excellent interpersonal skills and phone manner
• Organised good time management skills and ability to multitask
• Ability to work under pressure and deliver to timescales
• Excellent writing skills
• Hardworking and diligent
• Strong research skills
• Excellent team player
• Experience building relationships and working with senior executives
• Knowledge or experience of the private capital industry is preferred
• Degree level or equivalent professional qualification

Additional Information :

Why work at Informa  

Employee experience is very important to us at Informa. On top of joining a supportive diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development   
• 25 days annual leave 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits
• Work with high quality specialist products
• Bright and friendly staff who are all experts experts and additional training and development for helping you achieve your career aspiration   
• ShareMatch options become a shareholder   
• Regular social events and networking opportunities  

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics under federal state or local law.

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Remote Work :

No

Employment Type :

Fulltime