Product Manager, B2B Growth
Product Manager, B2B Growth
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$ 110000 - 130000
1 Vacancy
Job Description
About Betterment
Betterment is a leading technologydriven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and mediumsized businesses. Our team is passionate about our mission: making peoples lives better. Were headquartered in NYC and offer hybrid NYbased positions (three days/ week inoffice).
About the role
Growth Product Managers at Betterment play a specialized role in product management focusing on building bestinclass customer acquisition and activation experiences. They serve as a critical bridge between Marketing & Sales and feature development teams. Our mission at Betterment is to make peoples lives better and Growth PMs contribute by expanding our reach streamlining the onboarding funnel and enabling internal teams to engage users throughout their journey.
As a Growth PM you will drive productled growth in our B2B (our 401(k) offering and our RIA product line) businesses by executing a roadmap of features and experiments aimed at increasing Betterments revenue base for our salesintermediated businesses. This highly collaborative datadriven role works closely with the Marketing & Sales organization to drive business growth and enables internal teams to deepen our engagement with existing customers.
You will lead growth initiatives across acquisition and activation by collaborating with crossfunctional partners in engineering design marketing sales and analytics.
This role is based out of our NYC office. Below weve reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.
- New York City: $
We offer a competitive equity package health dental and vision benefits life and AD&D shortterm and longterm disability insurance EAP commuter and parking benefits FSA/HSA and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ we require in office attendance Tuesday through Thursday weekly.
A day in the life
- Gather feedback and insights from Product leadership Marketing & Sales stakeholders and other teams to inform your roadmap.
- Lead your Product Design and Engineering teams through agile project management processes working closely with engineers to understand how our product is built.
- Foster a datadriven culture leveraging competitive analysis user research and experimentation.
- Combine quantitative and qualitative data to prioritize your roadmap ensuring alignment with internal goals and broader Betterment initiatives.
- Build user experiences that clearly communicate the value of Betterments B2B offerings and facilitate the efficient purchasing of Betterments B2B offerings
- Develop detailed engineering specs in collaboration with design and analytics partners covering business logic data collection user acceptance criteria and experiment definitions.
- Have a direct impact on key business outcomes every day.
What were looking for
- Strong product management experience in B2B customer acquisition
- Obsessive attention to detail and strong organizational skills in a fastpaced environment.
- Strong analytical abilities with a passion for datadriven decisionmaking.
- Experience with developing executing & testing different growth experiments that have a significant impact on acquisition activation retention and/or referrals.
- Ability to extract insights from both empirical data and qualitative research.
- Strong crossfunctional collaboration skills and the ability to build relationships across teams.
- Creative problemsolving skills that balance regulatory realities with innovation.
- Deep intellectual curiosity about financial advice investment products and their value to clients.
- Strong storytelling and communication skills with experience crafting compelling narratives in presentations written reports and internal analyses.
- Working knowledge of digital marketing analytics tools (e.g. Google Analytics) and product analytics tools (e.g. Mixpanel Amplitude).
What being at Betterment means for you
We change lives
Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission: making peoples lives better.
We set audacious goals
We set them for the company our customers and ourselvesand we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.
We value all perspectives
When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.
We invest in you with:
- A competitive suite of benefits including: medical dental and vision insurance; life and AD&D insurance; STD and LTD benefits including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
- Flexible paid time off (and encouragement to use it!)
- Meaningful opportunity for community building through our 7 Employee Resource Groups
- Empowerment to own and lead change and affect the business
- Dedicated professional development opportunities
- Lunch from our inhouse chef three days a week at our NYC headquarters
What happens next
Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 34 sets of meetings with your future colleagues.
In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.
On average it takes us around 35 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 23 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.
We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!
Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.
Please note that in any materials you submit you mayredactor remove ageidentifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized forredactingor removing this information.
Come join us!
Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.
EVerify Statement
Betterment participates in EVerify. We will provide the Social Security Administration and if necessary the Department of Homeland Security with information from each new employees Form I9 to confirm work authorization. Please note that we do not use this information to prescreen job applicants.
EVerify Notice
EVerify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)
CPRA Language CA Applicants ONLY
We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by thirdparty service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected request deletion or to make updates to your candidate profile please email .
Required Experience:
IC
Employment Type
Full Time
