Global Head of Account-Based Marketing
Global Head of Account-Based Marketing
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Job Description
At GHD we dont just believe in the power of commitment we live and breathe it every day
Thats why we pledge to support and empower all of our people to make a positive impact when working with the right technology and training as you bring ideas and projects to life.
Together with your colleagues clients and partners youll make an impact that is felt by all. See where your commitment could take you.
Who are we looking for
We have an exciting opportunity for a Global Head of AccountBased Marketing (ABM). This leadership role leads the endtoend development and execution of accountbased marketing strategies that drive measurable growth within GHDs top global client accounts. This role plays a critical part in advancing our shift from traditional campaign marketing to precisionfocused client engagement. The position is accountable for building a scalable ABM program that aligns with key account priorities strengthens strategic relationships and directly contributes to pipeline progression and revenue outcomes. Close collaboration with business development client leads and marketing teams is essential to translate account strategies into highimpact personalized marketing initiativesleveraging data insights and emerging tools including AI to elevate program performance and relevance. The Global Head of AccountBased Marketing can be based in most GHD office locations in Canada or the U.S. GHD supports a hybrid work model.
This position will see you involved in the following:
- Design and lead the global ABM strategy with a strong focus on onetoone and onetofew programs tailored to strategic clients.
- Collaborate with business development leaders and key account teams to identify target accounts define growth priorities and align on commercial objectives.
- Develop personalized marketing plans based on account intelligence client needs and buyer journeystranslating these into multitouch engagement programs.
- Partner with internal teams to develop tailored content and assets across channels (e.g. email sequences webinars webpages executive engagement and cobranded content).
- Leverage opportunities to use webinars as strategic touchpoints within ABM campaigns shaping topics format and participation to deepen engagement with target accounts.
- Define and operationalize ABM standards scalable practices and governance models that support highquality execution and regional adoption.
- Build internal capabilities by developing scalable ABM toolkits templates and processes to enable execution across global and regional teams.
- Incubate ABM tactics with pilot accounts and scale effective approaches across broader account cohorts.
- Own ABM contribution to pipeline progression and marketinginfluenced revenue growth setting clear KPIs and collaborating with BD to track performance against commercial targets.
- Deliver against pipeline and MQL targets through targeted campaigns; report performance through monthly scorecards and aim to achieve a 5:1 return on marketing investment.
- Increase trackable marketinginfluenced revenue to 35% over 3 years by driving effective ABM strategies across defined market sectors.
- Measure and report on program performance including account engagement pipeline impact and return on marketing investment to inform ongoing optimization.
- Evaluate and apply AIpowered tools and technologies to enhance targeting personalization content generation and campaign optimization across the campaign lifecycle.
- Stay current on ABM technologies methodologies and best practices to drive innovation and efficiency.
Requirements and Qualifications include:
- 1015 years of B2B marketing experience in consulting and/or professional services matrixstyle organizations with a strong focus towards commercial impact and sales enablement.
- Bachelors degree required; Masters degree preferred.
- Proven ABM leader with expertise in building and scaling programs across the ABM spectrum (1:1 1:few and 1:many) including orchestration of multitouch journeys mapped to account priorities.
- Strong commercial acumen and the ability to translate business objectives and account strategies into tailored marketing plans that directly influence pipeline and revenue growth.
- Demonstrated success developing demand generation and ABM programs in longcycle highvalue sales environments.
- Skilled in developing and optimizing fullfunnel client journeys using a mix of content digital and experiential tactics.
- Laserfocused on metrics that drive measurable commercial impact including revenue growth and investment returns.
- Deep understanding of account intelligence segmentation and personalization with experience applying data and insights to drive targeted engagement.
- Advanced skills in marketing automation marketing technology digital marketing marketing analytics KPI measurement and growth strategy.
- Adept at working across data tech platforms and performance reporting to inform decisions and measure impact.
- Experience developing playbooks processes and toolkits to support consistent ABM execution across global and regional teams.
- Familiarity with AIpowered marketing tools and a forwardthinking approach to applying emerging technologies for targeting personalization and campaign optimization.
- Excellent communicator and coalition builder; knows how to build organizational support collaboration and credibility across multiple functions within the organization.
- Strong executive presence with the ability to influence senior stakeholders and partner with business development and account teams to coown marketing outcomes.
As a multicultural organization we encourage individual achievement and recognize the strength of a diverse workforce. GHD is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants without regard to race creed religion national origin citizenship color sex sexual orientation gender identity age disability marital status or veteran status.
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Required Experience:
Exec
Employment Type
Full Time
