Digital Content Specialist

MISSION

The Digital Content Specialist at the International French School in Singapore is responsible for managing and creating engaging content for the school s social media platforms. In addition this position supports the Marketing Communications team in developing and implementing website content. The role requires close collaboration with admin staff students parents and teachers to build strong relationships within the school community. By doing so the specialist ensures that the content is relevant and reflects the vibrant school life ultimately enhancing the school s online presence and fostering community engagement.

RESPONSIBILITIES

Content Development and Management

Create write and publish diverse content (text images photos videos audio etc.) including posts reels and advertisements for the schools social media platforms.

Ensure all content is engaging informative and consistent with the schools values.

Collaboration and Coordination

Coordinate with teachers staff administrative and pedagogical directors and the Marketing Communications & Admissions teams to maintain consistent messaging.

Social Media Management Responsibilities:

Develop and execute a social media editorial calendar.

Create and manage social media and communication campaigns aligned with marketing goals.

Produce engaging text image and video content for social media platforms.

Collaborate with teachers staff directors and Admissions to maintain consistent messaging across all school activities and the entire student/family lifecycle.

Respond promptly to social media comments and community inquiries.

Enhance and maintain the schools online presence.

Ensure adherence to regulations brand guidelines and editorial standards.

Foster loyalty within online communities through active engagement.

Monitor and report on online feedback and reviews.

Participate in events to build community and increase brand recognition.

Identify and recommend new online communication channels for the school.

Track the visibility and engagement metrics of each social media platform

Monitor other school s media presence and monitor other expatriate social media groups for IFS mentions.

Contribute to the press review by monitoring the schools and competitors social media presence.

Support the editorial calendar updates for the website.

Coordinate with stakeholders (contributors and validators) for website and intranet updates.

Create write and publish online content (texts images photos videos audio).

Provide technical and operational support for implementing stakeholderdesired improvements (blogs event reservations online application system etc.).

Ensure content conformity and editorial quality align with the schools graphic charter and relevant regulations (internal Singaporean CPE PPDA etc.).

Support website referencing and search engine visibility.

SKILLS & QUALIFICATIONS

This role requires a minimum of 3 years of professional experience in digital content creation social media management or a similar area.

Key abilities include:

Creating engaging highquality content across various formats (text images photos videos audio).

Demonstrating indepth knowledge of social media platforms trends and effective strategies.

Building and nurturing relationships within the school community fostering online engagement.

Possessing technical proficiency with website content management systems (CMS) social media platforms SEO and analytics tools.

Exhibiting excellent written and verbal communication skills to create clear compelling and engaging messages.

Demonstrating strong organizational skills to effectively manage multiple projects and meet deadlines.

Applying basic design skills using tools such as Adobe Creative Suite (Photoshop Illustrator) or equivalent software.

A bachelor s degree in Marketing Communications Journalism Digital Media or a related field is expected and relevant certifications are advantageous. Proficiency in both English and French is highly desirable.

WORK RELATIONSHIP

Marketing Communications Events Admissions Corporate Relations Department

Teachers and Pedagogical Leadership Team

Parents and Partners Relationship Department

Students

REPORTING

Reporting to the IFS Marketing Communication Manager under the overall supervision of the departments Director of Marketing Communications & Admissions.

TERMS AND CONDITIONS

Full time position of 42 hours/week

Remuneration will be based on salary scale in IFS