Manager, Brand Management
Manager, Brand Management
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Job Description
Team Summary
Brand Management is part of Visas Asia Pacific Consumer Brand Marketing Services. The team focuses on elevating and protecting the way the Visa brand is experienced in form factors and digital experiences so as to drive greater brand presence and preference ensuring its strength and viability for the future.
What a Brand Management Manager does at Visa
This role will focus on two main areas for assigned geographies
Marketing Services: drive adoption and grow revenue
- Partner with country teams to pitch convert and execute revenuegenerating creative services for clients
Brand Governance: optimize brand presence
- Provide direction guidance and education of the brand standards governing the design of cards and other form factors as well as digital experiences and manage related governance process
- Partner with clients to use payment device innovations to advance strategic imperatives
- Responsible for brand stewardship for financial institution/ merchant cobranded card programs
- Adhoc projects where required
Responsibilities
1. Marketing Service
- Support sales engagement activities including but not limited to evaluating potential opportunities providing service recommendations and cost proposals as well as creating RFP materials
- Liaise with country marketers/ clients and inhouse design team to interpret and clarify creative briefs as well as deliverables
- Prepare project plan and manage creative development process to ensure adherence to agreed timelines
- Drive knowledge sharing and training across functional/country teams to strengthen understanding of Marketing creative services capabilities to drive greater commercial engagement
- Provide regular reporting and analysis to management whilst managing sales goals and results
2. Brand Governance
- Educate internal stakeholders Visa clients and card vendors on the Visa Product Brand Standards governing the design of form factors and digital experiences
- Manage the review of and inquiries on form factor and digital experience designs within established service level agreements
- Propose thought insights in form factor and digital experience design to support the business objectives of Visa clients
- Review and categorize affinity cobrand partnerships proposed by financial institutions to ensure brand and reputational fit
- Identify opportunities for operational process and system enhancements and work with internal stakeholders to develop and execute changes
Why this is important to Visa
We engage with Visa clients and internal stakeholders to
- Identity and activate opportunities to use form factor and digital experiences to drive brand preference and cardholder engagement
- Ensure that Visa transaction experiences deliver positive consumer and seller experiences
- We deliver valueadded services that strengthen client relationships and generate revenue for the company.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications :
Basic Qualifications
- At least 8 years experience in a brand marketing operations role in a
- matrixed global organization
- The ideal candidate has a solutionsoriented mindset strong project management and communications skills the ability to multitask in a fastpaced environment and be adept in working within all levels of the organization and across geographies. The candidate should enjoy solving complex problems by first researching and then involving crossfunctional key stakeholders to come to a resolution.
Preferred Qualifications
- A degree in a relateddiscipline
- Resultsoriented with strong analytical skills and demonstrated intellectual and analytical rigor
- Excellent interpersonal and relationshipbuilding skills with proven ability to influence and build consensus across a broad set of constituencies
- Strong organizational and presentation skills able to prioritize and manage multiple projects at a time
- Selfstarter solutionsoriented meticulous systematic and independent thinker comfortable working in a fast paced handson outcomeorientated work environment
- Exhibit intellectual curiosity and strive to continually learn Values Driven
- Focused on service excellence and seeks out opportunities to bring value to internal and external stakeholders
- Communicate effectively and frequently listen carefully and actively seek and value the perspectives of others
- Work openly and honestly across functions and geographies
- Take responsibility and accountability for assigned projects
What will also help:
- Experience with Adobe Acrobat Creative suite is desired
Additional Information :
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
