Senior Marketing Manager (Food Industry B2B) -Montvale, New Jersey **Relocation Available to $150,000
Senior Marketing Manager (Food Industry B2B) -Montvale, New Jersey **Relocation Available to $150,000
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 110000 - 150000
1 Vacancy
Job Description
LOCATION:Montvale New Jersey
***Relocation Assistance Available
SALARY: $110000 to $150000
Fulltime
Full Benefits
INDUSTRY:Food & Beverages
COMPANY OVERVIEW:
The firm develops manufactures and markets specialty ingredients. The firm is a publicly traded company with annual revenues over $900 million and a market cap exceeding $4.0 billion.
POSITION SUMMARY:
- The Snr. Marketing Manager will drive strategic marketing and innovation initiatives for food and beverages for Flavors and Encapsulates (F&E) business. The successful candidate will quickly gain a comprehensive understanding of the F&E business and build effective marketing plans to drive the business and brands forward.
- The individual must combine proven experience in B2B and internal innovation processes with a strong understanding of the food and beverage marketplace.
- The individual will be responsible for the execution of growth projects for the F&E brands including innovation and application projects. This role requires regular interface and close collaboration with a broad cross functional team including sales business development and R&D.
- This position requires a deep understanding of customers & markets key market trends marketing strategy development value proposition development new ingredient launches along with strong communication & people skills.
ESSENTIAL FUNCTIONS:
Growth Strategy Execution:
- Lead and manage strategic crossbrand portfolio Initiatives ensuring alignment with the divisions business goals and driving sustained growth.
- Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
- Collaborate with market analytics team to understand customer needs preferences and trends within the markets we serve.
- Build and execute PR campaigns for both domestic and international strategic initiatives
- Oversee branding advertising digital marketing and public relations campaigns to enhance brand equity and market presence.
- Develop media campaigns to promote F&E business solutions to target audiences. Including paid and earned media webinars whitepapers.
- Develop tools training and resources for the sales team to effectively communicate product benefits and close deals.
- Provide marketing support for international distributor network
- Serve as innovation commercial lead for key projects driving initiatives forward through stagegates owning deliverables and accelerating projects to launch stage
- Drive ideation by identifying and initiating opportunities for the business aligned to customer insights.
- Monitor industry reports trade publications and trend analyses to identify emerging demands such as cleanlabel ingredients plantbased alternatives or functional foods.
- Engage with customers food scientists and industry experts to gather qualitative insights.
- Use data analytics to identify shifts in preferences (e.g. reduced sugar allergenfree or regional flavor trends).
- Work with the Director of Strategic Marketing & Business Development and the MarCom team to deliver impactful and well communicated positioning of the F&E portfolio.
- Develop compelling differentiated value propositions across the entire portfolio and drive portfolio positioning efforts including campaign logic push topics value proposition development and gap analysis for the F&E portfolio.
REQUIREMENTS:
- 710 years of marketing experience in B2B food and beverage ingredients industry.
- Strong understanding of B2B marketing tools and messaging; knowledge of B2C marketing desirable
- Bachelors degree from an accredited college/university preferably in business or a technical discipline. MBA is highly desirable.
- Strong innovative mindset with proven track record of successfully launching premium valuebased ingredients
- Understanding and successful application of how to enable teams across a matrix organization
- Decisive planning and execution skills while maintaining good judgement in a fastpaced environment
- Uncompromising attitude towards the values of the company and safety at workplace
- Strong analytical skills experience with metrics KPIs CRM and web analytics
- Key Leadership Competencies:
- Strategic orientation
- Results orientation
- Collaboration
- Accountability for performance
If you are interested in pursuing this opportunity please respond back and include the following:
- MS WORD Resume
- required compensation.
- Contact information.
- Availability
Upon receipt one of our managers will contact you to discuss the position in full detail.
Jason Denmark
Recruiting Manager
INTERMEDIA GROUP INC.
EMAIL:
LINKEDIN: Experience:
Manager
Employment Type
Full Time
Similar Jobs
Dr. Job is an online platform that connects employers with skilled job seekers, facilitating the search for job opportunities and top talent. Established in 2015. Dr. Job Pro has emerged as the world premier job portal, attracting thousands of job seekers every day from all over the world.
Follow Dr.Job
Dr Job FZ LLC. 2025 © All Rights Reserved