Marketing Consumer Activation Manager (Busch Gardens Williamsburg )
Marketing Consumer Activation Manager (Busch Gardens Williamsburg )
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Salary Not Disclosed
1 Vacancy
Job Description
Busch Gardens is a place of thrills fun and positive lasting memories. And thats just what its like to work here! As a key member of our team youll play a major role in bringing happiness and excitement to people from around the world. If youre dedicated dependable and driven to deliver exceptional guest service this is a place for you!
What you get to do:
Lead strategy development execution & day to day management of Consumer Events Retail Promotions & Retail Promotions for BGW & WCUSA.
Lead and participate in cross functional Consumer Event brainstorming experience ideation & marketing planning.
Responsible for ensuring all consumer event details are communicated to all marketing disciplines for a consistent consumer facing communication approach (web email social etc).
Negotiate secure and execute on retail promotions for BGW & WCUSA to include QSRs grocers malls sports teams colleges and other relevant highly regarded 3rd party brands to drive greater reach & awareness of our events brands & products in local same day D&O and Domestic markets.
Primary contact for all TV Radio & OOH media promotions designed to leverage our paid media dollars for greater onair social and web exposure in key markets & with high value demos. This development includes station selections program negotiations contracting creative development and performance recaps.
What it takes to succeed:
Bachelors degree preferably in business marketing or related subject or equivalent experience.
5 years experience in marketing or tourism.
Experience with performance management & plan development.
Managerial or supervisory experience a plus.
Strong Excel & PowerPoint skills required
Strong entrepreneurial spirit and proven ability to drive business.
Solid organizational skills. Able to manage a high volume of largescale projects on varying timelines.
Robust client relationship development & negotiation skillset
Commitment to collaboration and working effectively as part of team.
Strong analytical skills. Able to interpret data and translate into action.
Acute eye for detail and strong communication skills a must
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical Dental and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.
Required Experience:
Manager
Employment Type
Full-Time
