Digital Communications Channel Manager - 12 Month FTC
Digital Communications Channel Manager - 12 Month FTC
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Job Description
The Digital Marketing team is recruiting a Digital Communications Marketing Manager to be at the forefront of our global growth! Based at Head Office in Leicestershire offering a competitive salary alongside great benefits! This is a 9 12 month FTC (maternity cover).
At NEXT not only are we one of the UKs largest fashion retailers but were also one of the largest listed companies fullstop. Selling our products and thousands of worldfamous brands both instore and online UK and Internationally. Whats more were growing. Fast. And its the kind of growth and investment that is exciting for everyone in our business.
The Digital Marketing team at NEXT play a key role in driving growth for the business. They combine datadriven insights with creative thinking to run highimpact campaigns across channels like paid search social media email and SEO. Its a handson fastmoving team where testing learning and optimising are part of the everyday approach. Theyre focused on reaching the right customers boosting performance and constantly finding smarter ways to grow online.
The role
As the Digital Communications Manager you will be instrumental in shaping and executing our email marketing strategy across the entire customer lifecycle. You will lead and mentor a team of 9 dedicated email marketing experts fostering a collaborative and highperformance culture. This is a key rolewithin the Digital Marketing team where your strategic vision technical expertise and leadership skills will directly contribute to our marketing success and overall business objectives.
What else is involved
- Develop and implement a comprehensive email marketing strategy aligned with our overall marketing and business goals. Identify opportunities for innovation and optimisation across all email programmes.
- Lead mentor and inspire a team of 9 email marketing specialists. Foster their professional growth and set clear objectives.
- Oversee the planning execution and optimisation of a wide range of email campaigns including complex triggered campaigns across both the UK and our International markets
- Working with the data science team to drive the development and implementation of audience segmentation strategies to deliver highly personalised and relevant email communication across all markets.
- Establish key performance indicators (KPIs) monitor campaign performance analyse results and provide actionable insights to optimise future campaigns and improve overall email effectiveness.
- Oversee the management and optimisation of our Bloomreach email marketing platform & the other supplementary technologies such as Validity. Managing the platform within the agreed budget Stay abreast of industry best practices and emerging technologies.
- Work closely with other marketing & eCommerce teams ( Digital MediaMarketing planning Services ) and trading teams to ensure cohesive and integrated marketing efforts.
- Effectively communicate email marketing performance and strategies to relevant stakeholders.
- Ensure all email marketing activities comply with data privacy regulations (e.g. GDPR PECR) and maintain high email deliverability rates.
- Manage the email marketing budget effectively ensuring optimal ROI.
Youll be doing all this from our Leicestershire Head Office. Our offices are inspiring yes. But we understand that life happens. So were big on making sure your work works for you which is why we offer flexible working (4 days in the office per week 1 from home).
Bring your energy. Play to your strengths. Make things bigger and better than before. Lets Take It On.
What were looking for
- 5 years of handson email marketing experience with a clear progression in responsibility.
- Proven ability to lead and support a team managing workloads and developing talent.
- Strong understanding of email strategy best practices trends and performance metrics.
- Comfortable analysing data to optimise campaigns and drive measurable results.
- Practical experience with a leading email platform ideally Bloomreach or similar.
- Skilled in segmentation personalisation and automation to improve engagement and conversion.
- Solid knowledge of deliverability GDPR and compliance standards.
- Excellent communication skills with confidence presenting ideas and insights to various stakeholders.
- A resultsfocused mindset and drive to continuously test learn and improve.
- Good grasp of retail eCommerce operations and how email supports wider business goals.
- Strong organisational skills able to manage multiple projects and deadlines effectively.
- Confident engaging with senior stakeholders and navigating crossfunctional collaboration.
- Selfstarter with a proactive approach and strong ownership of tasks and outcomes.
So if youve got proven experience within CRM and are a confident and experienced line manager with great communication skills and the skills highlighted above this is the role for you and your career!
Benefits
- Flexible working options
- Annual company performance based bonus
- Private Medical Insurance
- Sharesave scheme which allows you to invest in NEXT and claim your share of our success
- Annual Pay Reward
- Pension 3% Employer/ 5% Employee
- 25 days holiday plus bank holidays (can also buy/sell up to 3 days)
- 25% staff discount and free next day delivery to desk for online purchases
- A newly refurbished subsidised restaurant and bar
- Staff shops in Yorkshire and Leicestershire
- Juice bar and coffee shop
- Gympass discounted gym membership
- Free company bus service to and from Leicester city centre and other areas
- Onsite nursery (salary sacrifice scheme) in Leicester
- A digital GP healthcare service
- & loads more!
Required Experience:
Manager
Employment Type
Full-Time
