Marketing Lead, Life Sciences Industry
Marketing Lead, Life Sciences Industry
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Here at Appian our core values of Respect Work to Impact Ambition and Constructive Dissent & Resolution define who we are. In short this means we constantly seek to understand the best for our customers we go beyond completion in our work we strive for excellence with intensity and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian youll be part of a passionate team thats dedicated to accomplishing hard things.
Appian is seeking an Industry Strategy Marketing Lead to own the messaging and marketing strategy for Life Sciences one of our fastest growing market segments. This person will partner with Sales Marketing Product Management Customer Success and other GTM functions to drive awareness and demand for the Appian platform in Life Sciences and its submarkets. They will create holistic industry marketing strategy plans coordinate across departments to execute those plans and measure and report on program effectiveness against pipeline and revenue goals.
Responsibilities and Skills:
Lead global marketing programs for Life Sciences ensuring alignment with sales initiatives and business goals.
Provide strategic global industry messaging positioning and direction to other marketing teams (including content field partner etc.) to ensure consistency across campaign activities.
Develop an indepth understanding of customer needs and industry trends partnering with our Life Sciences sales leaders to craft a compelling story about the unique value Appian delivers for the Life Sciences industry.
Define a global marketing strategy for capturing the mindshare of our target buyers within the Life Sciences and Pharmaceutical segments.
Create holistic marketing plans to generate awareness and drive quality leads for the Sales team. Work with Digital Marketing Events and Field Marketing teams to coordinate execute and amplify pipelinegenerating programs.
Apply rigor discipline and an analytical mindset to program measurement against pipeline and revenue goals; optimize program delivery for maximum impact.
Act as the central point of contact across GTM functions to drive stakeholder buyin and ensure the success of marketing efforts for Life Sciences.
Qualifications:
7 years of industry marketing or marketing management experience in B2B SaaS environments; prior Life Sciences Pharmaceutical and/or Healthcare experience strongly preferred.
Excellent writing skills including the ability to express technical concepts in the form of crisp valuebased messages.
An analytical mindset and the ability to use data to inform program planning execution and optimization.
A proven track record of developing strategies and tactics to drive brand awareness and demand generation within specific target segments or verticals.
An ability to operate as a strong crossdepartmental leader to set vision and direction drive toward action and followthrough and hold key stakeholders accountable.
Demonstrated ability to work across functions be a team player and thrive in a highly collaborative and matrixed environment.
Experience with related technologies including business process management (BPM) robotic process automation (RPA) artificial intelligence (AI) case management CRM PlatformasaService (PaaS) and enterprise mobile as well as Insurancespecific systems such as policy administration claims and underwriting a plus.
BA/BS degree or equivalent in a relevant discipline.
#LIMB1
Tools and Resources
- Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through departmentspecific training. Continuous learning is a central focus at Appian with dedicated mentorship and the FirstFriend program being widely utilized resources for new hires.
- Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
- Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employeeled affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.
About Appian
Appian is a software company that automates business processes. The Appian AIPowered Process Platform includes everything you need to design automate and optimize even the most complex processes from start to finish. The worlds most innovative organizations trust Appian to improve their workflows unify data and optimize operationsresulting in better growth and superior customer experiences. For more information visit . Nasdaq: APPN
Follow Appian: Twitter LinkedIn.
Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appians Applicant & Candidate Privacy Notice
Employment Type
Full Time
