Head of Digital Product

Were looking for a strategic technical and handson Head of Digital Product to lead our ecommerce and digital experience. Youll drive the vision and of the endtoend digital product from the platform architecture and supporting tech stack to the user experience that drives both conversion and retention. You know how to scale product systems and teams thrive at the intersection of growth technology and customer experience and bring a strong background in B2C subscription brands.

This is a highimpact leadership role where your decisions will directly shape how customers engage with every and how the business grows.

This role is part of the Growth Team and reports to the CMO.

What youll be responsible for:

• Strategic leadership: Develop and bring to life a product vision that aligns with our mission business goals and customers expectations
• Platform ownership: Own and evolve our headless commerce setup (built on Shopify) including the decisionmaking around custom apps architecture and integrations to ensure performance scalability and an exceptional customer experience
• Process and infrastructure optimisation: Build and refine the product development process QA workflows and internal tooling (e.g. Sanity Mixpanel Convert Littledata) ensuring the team is operating with efficiency clarity and high output quality.
• Business growth ownership: Own the digital levers that drive revenue from CRO and AOV to LTV. Your impact will directly shape everys acquisition and overall revenue growth.
• Team management: Lead frontend and backend product managers fostering collaboration and professional growth. Includes managing a thirdparty development agency as well.
• Delivering a topnotch customer experience: Ensure that the product delivers intuitive highconversion UI/UX
• Crossfunctional collaboration: Coordinate with acquisition and retention teams to align digital product initiatives with business objectives and to create a unified product experience

Who you are:

• 710 years of experience in product management with at least 3 years in a leadership role
• Handson experience managing headless Shopify architecture (including custom storefronts APIs and integrations) with a clear view on performance scalability and build vs. buy tradeoffs.
• Experience with consumer subscription products is highly preferred. Ideally youve worked directly on subscription flows and you definitely deeply understand how product decisions impact AOV retention and LTV.
• Highly analytical and datadriven with experience supporting or leading data infrastructure improvements building reporting frameworks and enabling datadriven decisionmaking across teams
• Strong eye for design with a deep understanding of UX principles with the ability to make design decisions that enhance the customer journey
• Proven track record of driving business success through digital products and user experience at B2C brands
• Experienced in leading crossfunctional teams in an agile environment
• Excellent communication and leadership skills
• Passionate about eating and living well
• Min. C1 English is required and native German is a huge plus
• Based in Berlin or willing to relocate

Even if you dont fit all of the criteria but think youre the right person for the job please apply. Wed love to meet you!