Director, US Breyanzi Marketing, Non-Personal Promotion & Professional Education
Director, US Breyanzi Marketing, Non-Personal Promotion & Professional Education
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Job Description
Working with Us
Challenging. Meaningful. Lifechanging. Those arent words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here uniquely interesting work happens every day in every department. From optimizing a production line to the latest breakthroughs in cell therapy this is work that transforms the lives of patients and the careers of those who do it. Youll get the chance to grow and thrive through opportunities uncommon in scale and scope alongside highachieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits services and programs that provide our employees with the resources to pursue their goals both at work and in their personal lives. Read more: Director US Breyanzi Marketing NonPersonal Promotion & Professional Education will lead peertopeer education and nonpersonal promotion (NPP) strategies to engage both CAR Ttreating and referring healthcare professionals (HCPs). This role is responsible for driving medical education initiatives managing speaker bureau programs optimizing congress presence and leading brand efforts with external thought leader physicians. Additionally the Director will collaborate across Medical Affairs regional marketing and omnichannel teams to ensure effective execution of educational initiatives that differentiate Breyanzi drive adoption and expand the lymphoma CAR T class. This individual will work closely with the US Cell Therapy and Commercial Matrix teams to align strategies and maximize impact.
Key Responsibilities:
Lead professional education and peertopeer (P2P) strategies for both CAR Ttreating and referring HCPs ensuring alignment with brand strategy and clinical differentiation messaging.
Oversee nonpersonal promotion (NPP) efforts within BMS evolving customer model leveraging digital and omnichannel marketing to optimize reach and impact.
Develop and manage the speaker bureau strategy including content development speaker training and execution of programs to ensure effective HCP education.
Shape medical education strategy including advisory boards strategic councils and congress planning ensuring a strong presence at key industry events.
Drive convention and congress promotions coordinating booth strategy sponsorships and targeted educational opportunities to enhance Breyanzis visibility.
Act as the key liaison across internal teams including Medical Affairs regional marketing portfolio and channel marketing omnichannel marketing and external partners ensuring seamless collaboration and execution of educational initiatives.
Utilize data and insights to refine educational strategies tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.
Prepare and present updates to senior leadership ensuring alignment and support for key education and engagement strategies.
Foster a culture of collaboration innovation and continuous learning within the Breyanzi commercial team.
Qualifications & Experience:
Minimum of 8 years of marketing experience with prior experience in HCP professional education peertopeer programs or nonpersonal promotion strongly preferred.
Experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.
MBA or other Advanced Degree Preferred.
Strong ability to lead crossfunctional teams and drive execution within a matrixed organization.
Proven track record of successfully developing and executing medical education and promotional strategies.
Strong strategic thinking problemsolving and analytical skills to optimize educational programs and nonpersonal promotion efforts.
Excellent communication and collaboration skills with the ability to work closely with Medical Affairs regional marketing and omnichannel teams.
Demonstrated ability to engage and influence stakeholders both internally and externally.
If you come across a role that intrigues you but doesnt perfectly line up with your resume we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work Lifechanging Careers
With a single vision as inspiring as Transforming patients lives through science every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture promoting global participation in clinical trials while our shared values of passion innovation urgency accountability inclusion and integrity bring out the highest potential of each of our colleagues.
Onsite Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes siteessential sitebydesign fieldbased and remotebydesign jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Siteessential roles require 100% of shifts onsite at your assigned facility. Sitebydesign roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles onsite presence is considered an essential job function and is critical to collaboration innovation productivity and a positive Company culture. For fieldbased and remotebydesign roles the ability to physically travel to visit customers patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application or in any part of the recruitment process direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.
BMS cares about your wellbeing and the wellbeing of our staff customers patients and communities. As a result the Company strongly recommends that all employees be fully vaccinated for Covid19 and keep up to date with Covid19 boosters.
BMS will consider for employment qualified applicants with arrest and conviction records pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position please visit this page for important additional information: data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
Required Experience:
Director
Employment Type
Full-Time
