Marketing Manager

Stone Creek Resorts Inc. is a wellestablished Alberta company that delivers signature hospitality and luxury lifestyle experiences at its owned and operated worldclass golf resorts Silvertip Resort in Canmore Alberta and Eagle Ranch Resort in Invermere BC.

Silvertip Resort is Canadas most prominent resort real estate development community. The Silvertip master plan includes luxury estate lots condominium and multifamily units and resort accommodations with projected annual real estate sales of $ 80 to $ 100 million. The plans also feature Silvertip Village a conference centre a gondola a Nordic spa and wellness center and 850 units for staff housing.

Stone Creek Resorts is seeking candidates for a Marketing Manager position. This is an excellent career opportunity for the right individual. You will contribute to resort experiences while continuing to foster our firstclass worldclass market position.

Position Overview

We seek an experienced marketer committed to excellence to support Stone Creek Resorts in executing our annual resort marketing plans. This position will collaborate closely with internal teams in leading the implementation execution and reporting of marketing campaigns and initiatives to support resort growth strategies and aggressive new business development.

The Role / Position Details

Youre an experienced marketer who knows lives and breathes leads funnels email marketing data brand awareness and all the rest. Your strong marketing background showcases progressive learning and growth. You have experience managing multiple projects including demand generation and strategic digital marketing campaigns from start to finish. Digital campaigns are a vital strategy and typical distribution channels include email campaigns websites inperson events social media PR advertising and content marketing.

Does this describe you

• You are energetic enthusiastic flexible and persuasive with strong influencing skills making you a confident communicator and presenter.
• You have a positive outlook and attitude and you can take ownership be accountable follow through tenaciously manage details and offer creative outofthebox problemsolving solutions.
• You are a proactive selfstarter who is organized and can manage multiple projects and priorities at the same time.
• You have proven your ability to be a team player.

This position reporting to the Director of Marketing has robust responsibilities and high expectations. If you have the expertise passion and drive we seek apply now and become part of our team. This role works from our downtown Calgary Alberta office.

Key Areas of Responsibility:

• Email Marketing Develop nurturing strategies and lead management journeys.
• Brand Ambassador Develop a deep understanding of our value proposition and unique differentiators of our service offerings.
• Marketing Operations Manage data from many sources including CRM Google Analytics Google Ads and metaadvertising distilling it into actionable market intelligence.
• Website Maintenance Lead content and UX experience on several sites that support Stone Creek Resorts.
• Event Coordination Lead and execute 3 6 events/year.
• Resort Branded Collateral
• Support and contribute to the broad content plan and marketing strategy.
• Leverage data our advocate stories and information to continuously evolve product key messaging that drives effectively communicates and promotes our value proposition.
• Content writing and development.
• Reporting and comprehensive campaign analysis that provide continuous improvement to marketing campaigns.
• Liaising with and managing external consultants and content contributors
• Daytoday management of assigned marketing technology to support marketing activity including WordPress (blog posts and minor updates) Campaign Monitor Loomly Asana etc.
• Assist in identifying new opportunities and creating messaging assets and programs that help to bring our brand promise and guarantee to the marketplace.

To excel in the role you should be comfortable in a fastpaced work environment with high demands everchanging projects and priorities. You must also be able to selfdirect and take ownership of projects. Contributing positively as a team member utilizing critical thinking skills and taking initiative daily are nonnegotiables.

Knowledge Expertise and Skills Required:

• A datafirst approach with the ability to use both quantitative and qualitative data as guideposts to execute against the marketing strategy telling a compelling story and tracking performance.
• Possess a proven understanding in several areas of marketing (Growth / Demand Gen Content & Brand Product Marketing and Marketing Operations)
• A clear understanding of marketing concepts and how to effectively apply them.
• Detailoriented and able to maintain high ownership and accuracy in all activities.
• Intermediate to advanced writing skills.
• Excellent project management skills specifically effective and efficient ongoing management and implementation.
• Proven experience with marketing project management and tactical delivery
• Experience managing consultants (designers developers etc.)
• Highly flexible and adaptable to work independently creatively and effectively.
• Technologically savvy notably cloudbased collaboration tools like Microsoft Teams and CRM (HubSpot or Zoho).
• Ability to travel to our resort properties as needed.
• Minimum of 5 years of marketing experience.
• Proven experience in a similar capacity is an asset.

Why Stone Creek Resorts

• The opportunity to contribute to a worldclass development in arguably one of the most beautiful places on earth.
• Competitive compensation program.
• Extended Medical Group Life Insurance RRSP Matching Golf and other employee benefits
• We offer a diverse and engaging work environment.

Are you interested in this opportunity

Please apply by submitting your C.V. and completing the Stone Creekbehavioural profile.

Stone Creek Resorts uses abehavioural profileresource as standard protocol in our recruitment process. All interested candidates must complete this profile before applying and C.V. will be reviewed. When making your selections you should trust your first response. There are no right or wrong answers. You should allow approximately 20 minutes to complete. Click on the link: Creek Resorts Inc. is committed to supporting a diverse workforce from the various communities within which we operate. All qualified professionals are encouraged to apply regardless of race gender identity colour sex marital / family status citizenship religion sexual orientation aboriginal status or age.