Senior Manager, Upstream Marketing
Senior Manager, Upstream Marketing
Posted on :
05-05-2025
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1 Vacancy
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Job Description
Work Flexibility: Hybrid
Performs analyses and prepares forecasts and recommendations in the areas of product preferences sales coverage market penetration market practices and sales trends. Researches market conditions to determine potential sales of a product
What you will do
- Advise on the organizations major competitors
- Anticipate and proactively counteracts the different types of competition that will be faced in the future
- Understand and drive improvement in market penetration and competitive positioning
- Optimize our offering for current and prospective customer needs
- Build lasting relationships with existing key opinion leaders and foster new relationships
- Analyze unmet needs to identify and implement product and service opportunities. Able to summarize qualitative and quantitative studies drawing actionable conclusions for the business. Determine strategies based on market research results
- Translate customer input into unmet needs. Validate key assumptions and variables that factor into the conclusions of market research
- Anticipate market trends and proactively adjusts strategy based on healthcare environment
- Raise coworkers awareness of industry standards practices and guidelines
- Manage team in leading the new product development process new product development process from start to finish engaging key internal stakeholders along the way
- Collaborate crossdepartmentally to participate in the NPDP process
- Guide the execution strategy for broader portfolio segment
- Educate and advise team on building portfolio strategy competency
- Communicate longterm portfolio segment strategy to key stakeholders to gain organizational alignment
- Lead product life cycle management of the portfolio from launch to obsolescence
- Partner with R&D to anticipates future needs and the strategic assets needed to compete
- Assess and communicate to leadership when changes need to be made in the organizations brand architecture
- Partner with Clinical Affairs to generate clinical trials research grants and costbenefit analysis papers to support clinical claims strategy
- Guide teams in linking the marketing budget to customer acquisition and retention objectives
- Understand market dynamics that may impact Marketing Objectives in the future and make proactive recommendations to marketing strategy anticipating future market
- Lead team to build market strategy and make recommendations on new market segment opportunities
- Lead others to use appropriate benchmarks and documents key assumptions when developing forecasts
- Lead a team to develop and incorporate the product lifecycle management (PLCM) plan into the initial strategy
- Manage price competition and assures alignment with overall business unit pricing goals
- Monitor effectiveness of all marketing channels and promotional campaigns
- Establish company and industry best practices for business performance analysis
What you need(Required)
- Bachelors degree required
- 10 years of work experience required
- People management experience
- Medical Device experience
What you need (Preferred)
- MBA preferred
- 7 years medical device or marketing/sales experience preferred
Required Experience:
Senior Manager
Employment Type
Full-Time
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