Marketing Manager, BBC Monitoring (23359)

Job Introduction

BBC Monitoring provides news and information based on opensource media from around the world. BBC Monitorings main activity is the provision of a subscription driven web service providing media coverage reporting for a wide range of commercial customers that include Governments Intergovernmental Organisations Academia Corporate entities Research Institutes and Think Tanks. BBC Monitorings service also supports its customers in understanding the issues and media environments through specialised access to relevant and trusted media sources and offers bespoke reports and tailored service designed around specific customer needs.

BBC Monitoring has nearly 230 staff in the UK and in 12 international offices. We have an exciting opportunity for a Marketing Manager to join the team in London.

Main Responsibilities

Supportlead generation
Lead and execute integration of content marketing with new business leadgeneration tactics including email marketing Newsletters LinkedIn campaigns webinars and inperson promotional events. Work closely with Business Development Managers to:

• develop a multichannel approach to generate enquiries and leads
• use content to build trust and credibility with leads and prospects
• engage with Trialists to nurture their initial interest to increase the likelihood of conversion

Increase brand awareness

• Create and distribute content (audio/video/text) that is relevant and valuable to BBC Monitoring target audience.
• Work closely with the Editorial and Innovations Team to ensure BBC Monitoring landing page acts as a strategic gateway for new business

Other key duties

• Ensure all Marketing Operations in BBC Monitoring are carried on in an appropriate costeffective way to maximise the value derived from customers and stakeholders
• Support Head of Business Development and the senior leadership team at BBC Monitoring with suitable marketing and promotional material
• Line manage Marketing Executives ensuring they are effectively led and continue to develop in their roles
  

Are you the right candidate

• Substantial experience of working in a marketing commercial sales customer service and business development environment
• Significant work experience in B2B subscriptions
• Experience of developing a comprehensive plan for introducing and promoting a subscription service to the target audience
• Experience of content creation including blog posts email newsletters website copy
• Demonstrated experience of implementing strategies to attract potential subscribers and improving conversion rates from leads to opportunities
• Team leadership able to manage self and others within a complex matrix environment
• Ability to build and maintain effective relationships with senior managers across a range of disciplines
• Ability to influence and persuade people at all levels to build support for courses of action
• Able to anticipate the challenges and opportunities which arise from market place developments and translate these into a coherent medium to long term strategy
  

Package Description

Job Reference: 23359

Band: D
Contract type: Permanent role
Location: Office base is is a hybrid role and the successful candidate will balance office working with home working
Salary:per annum depending on relevant skills knowledge and experience London Weighting (5319). The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities our inhouse Academy hosts a wide range of internal and external courses and certification.
• Benefits We offer a negotiable salary package a flexible 35hour working week for worklife balance and 25 days annual leave with the option to buy an extra 5 days a defined pension scheme and discounted dental health care and gym. You can find out more about working at the BBC by selecting this link to ourcandidate pack.

If you need to discuss adjustments or access requirements for the interview process please contact For any general queries please contact:

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy prior to any individuals being considered who are not at risk.

We dont focus simply on what we do we also care how we do it. Our values and the way we behave are important to us. Please make sure youve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individuals unique contribution enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC whether thats to contribute to our programming or our wide range of nonproduction roles. The more diverse our workforce the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals regardless of age gender ethnicity disability sexual orientation gender identity socioeconomic background religion and/or belief. We will consider flexible working requests for all roles unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC please clickhere.

Please note: If you were to be offered this role the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory