Growth Marketing and CRO Manager (20763)

PACKAGE DESCRIPTION

Job Reference: 20763

Job Type: Permanent fulltime

Band: D

Salary: 57919 London Weighting (5319) depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Location: Office Base is London. This is a hybrid role and the successful candidate will balance office working with home working

ABOUT BBC STUDIOS

BBC Studios is a worldrenowned content studio and channels & streaming business powered by British creativity with a reach that touches audiences in every corner of the globe.

We work with outstanding creative talent who are responsible for platformdefining shows from Strictly Come Dancing to Bluey Prehistoric Planet to Planet Earth III.

The range and quality of our content is unsurpassed creating critical and commercial successes and global phenomena.

From BAFTAs to RTS Awards BBC Studios is Britains most awarded production company and the only producer with three of the top ten shows on IMDB; were the home of the widestread English language news website in the world; and the UKs largest distributor of British content.

ABOUT DIGITAL BRANDS

BBC Studios Digital Brands is a creative powerhouse of world class content. Built on everything that makes the BBC brilliant BBC Studios curates commissions and creates world class digital content that drives dedicated fandoms across the globe.

With trusted brands such as Bluey BBC Earth Top Gear and Doctor Who the business is driving forward with a new era of unskippable content. Powered by over 90 channels across major social platforms BBC Studios Digital Brands combines global reach with the trust and consistency of BBC brands.

In 2024 global audiences spent over 48.8 million hours engaging with with our social media websites podcasts and newsletters. Our devoted fandoms and incredible creators provide compelling audiencefirst opportunities for advertisers to create meaningful connections through unparalleled audience understanding.

THE ROLE

As the global Growth Marketing & Conversion Rate Optimisation Manager you will be working with the Director of Audience Growth and Performance to drive engagement and revenue growth by optimising the full digital customer journeyfrom discovery to conversionthrough continuous testing datadriven insights and collaboration across marketing content and product teams.

Responsibilities:

• Own the CRO strategy and roadmapprioritising A/B testing multivariate experiments and funnel analysis to drive measurable improvements in conversion rate and user engagement.
  
  
• Conduct regular site behaviour analysis using various tools collaborate with UX content and product teams for a seamless digital experience and maintain a prioritized testing backlog to capture and implement learnings.
  
  
• Collaborate with Brand Audience Growth and internal teams to strategize execute and refine paid campaigns optimizing ad copy creative targeting and budget.
  
  
• Align paid campaigns with CRO efforts by optimizing landing page experiences developing conversionfocused journeys and monitoring campaign performance against KPIs.
  
  
• Conduct keyword research competitive analysis and performance audits to identify growth opportunities and collaborate with content and product marketing teams to deliver organic content strategies.
  
  
• Build and manage eCommerce strategies across Shopify and other platforms to drive online sales and improve customer experience.
  
  
• Collaborate with Product and Merchandising teams to ensure the product offering and promotional strategies support commercial goals.
  
  
• Use analytics platforms (GA4 Shopify Data Studio) to deliver regular reporting and actionable insights across the digital funnel.
  
  
• Collaborate with CRM social performance regional and brand teams to develop and amplify lifecycle marketing campaigns ensuring consistent messaging and tailored digital strategies for acquisition engagement and retention.

WHAT DOES IT TAKE

ESSENTIAL CRITERIA;

• Strong experience in digital marketing with a specific focus on CRO in Ecommerce environments.
  
  
• Proven experience with A/B testing platforms and methodologies to improve user experience and conversion rates.
  
  
• Proficiency in analytics tools such as Google Analytics Amplitude Meta Ads Manager Google Ads TikTok Ads GA4 Looker Studio Shopify VWO/Optimizely Hotjar SEMrush Sales Force Marketing Cloud
  
  
• Experience in a fastpaced multichannel retail environment
  
  
• Demonstrated success working in matrix organizations agile groups; ability to prioritize multitask and manage ambiguity
  
  
• Indepth knowledge of Ecommerce digital channel and marketing concepts platforms tactics and technologies

DESIRABLE CRITERIA;

• Strong communication skills with the ability to present findings and recommendations to crossfunctional teams.
  
  
• Analytical mindset with the ability to derive insights from complex data sets.
  
  
• A proactive datadriven approach to problemsolving and the ability to prioritize initiatives based on impact.
  
  
• Finely honed interpersonal skills: proven ability to successfully engage and influence directorlevel decision making

LIFE AT BBC STUDIOS

We dont focus simply on what we do we also care how we do it. Our values and the way we behave are important to us. Please make sure youve read about our values and behaviours here.

The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals regardless of their background. More information on our D&I plan can be found here.

BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen including delivering against the BBC Groups sciencebased Net Zero targets. More information on sustainability at BBC Studios can be found here.

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS

• We offer a competitive salary package
  
  
• Flexible 35hour working week for worklife balance
  
  
• 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
  
  
• A defined pension scheme and discounted dental health care gym and much more
  
  
• Excellent career progression access to courses webinars workshops and the opportunity to work in different areas of the organisation

NEXT STEPS

We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.

Please note: If you were to be offered this role the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.