Senior Product Manager, SEO
Senior Product Manager, SEO
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Job Description
*PLEASE NOTE: This role requires the candidate to be in or near Charlotte NC. Inoffice presence is required three days a week. Additionally this position does not offer visa sponsorship.*
POSITION SUMMARY:
Join LendingTree as a Senior Product Manager (SEO) and take a leading role in improving the online experience for customers arriving through organic search while driving search ranking improvements and revenue growth. You will oversee the development and optimization of SEOfocused products and platform capabilities ensuring they meet the needs of endusers search engines and content creators alike.
In this highvisibility highimpact role youll collaborate with a broad range of stakeholders across departments to define product strategy lead handson discovery and delivery efforts while continually navigating a dynamic fastpaced environment. Were seeking a seasoned Sr. Product Manager with a strong track record of driving impactful business outcomes has exceptional stakeholder management skills and a passion for solving user problems. SEO experience is a major plus!
KEY RESPONSIBILITIES:
- Lead the creation and continual advancement of SEOfocused consumer facing web experiences and supporting internal platform capabilities ensuring their relevance and efficiency across multiple domains.
- Define articulate and execute product strategy and roadmaps informed by incorporating market trends competitive insights business objectives and technological capabilities.
- Demonstrate a profound understanding of technical structures and systems fostering crossfunctional collaboration with UX/UI technology legal compliance sales marketing and other key stakeholders.
- Manage the complete lifecycle of complex initiatives from discovery and research to design development testing and launch ensuring measurable business impact.
- Lead collaborative efforts across SEO Design Engineering Marketing Analytics and Legal teams to optimize content strategies and deliver innovative user experiences.
- Define and track key performance indicators (KPIs) to measure the success and impact of product initiatives. Use data and analytics to make datadriven decisions and continuously identify and act on opportunities to improve product performance.
- Define analyze and document product requirements effectively translating business goals Epics into detailed User Stories with clear acceptance criteria.
- Actively participate in Sprint Planning Backlog Review and Standups providing leadership as and contribute to User Acceptance Testing processes.
- Establish and uphold product documentation standards and facilitate ongoing user training sessions for new releases.
- Stay informed of industry trends technical advancements competitor offerings and regulatory changes to identify opportunities for product differentiation and growth.
QUALIFICATIONS
Product Experience:
- Bachelors degree required with 57 years of product management experience including leadership of consumerfacing web platforms.
- Demonstrated passion for the Fintech space with a dedicated commitment to the industry consumers and leveraging data to build a robust experience is highly desirable.
Product Strategy:
- A strategic thinker with the ability to translate insights into action champion innovations and lead projects to successful outcomes within a large organizational structure.
- Proven ability to translate insights into action develop roadmaps and define and execute successful business strategies.
Product Leadership communication and collaboration:
- Strong communicator who is comfortable working in high visibility role regularly interacting with and managing expectations of many stakeholders. Able to translate complex information for a nontechnical audience.
- Strong interpersonal and communication skills with the ability to influence stakeholders and present ideas to technical and nontechnical audiences.
- Exceptional ability to influence and build relationships across teams and levels in a matrixed environment.
- Selfmotivated organized and capable of managing complex initiatives in fastpaced and chaotic environments.
- Receptive listening skills with the ability to present sophisticated ideas in a clear concise fashion to technical and nontechnical audiences.
- Build and maintain trust and collaboration with stakeholders and team members.
Customer Focus:
- Unwavering passion skill and experience for solving customer problems and delivering exceptional user experiences.
SEO Expertise:
- Knowledge of SEO principles site optimization tools strategies and web analytics software (e.g. Google Analytics Adobe Analytics); direct experience is highly desirable.
- A commitment to becoming an authority on SEO practices competitive landscapes and strategies for improving site visibility and user engagement.
Technical & Analytical Skills:
- Intellectually curious and not just willing but excited to dive deeply into a new area of knowledge and quickly develop an expertise.
- Skilled problem solver who can lean on technical and business understanding to deliver robust and scalable solutions
- Understanding of common frontend development frameworks
- Analytical mindset with the ability to interpret data and make informed decisions.
- Data/reporting/analytics experience and skill is highly desirable
- Experience managing complex CMS platforms is highly desirable
Agile:
- Indepth knowledge of SCRUM and Agile principles along with proficiency in OKR methodologies.
ABOUT THE COMPANY
LendingTree is the nations largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans credit cards savings accounts and insurance. Our goal is to help people save money and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating househunting experience. In those days we mostly helped people find good mortgage deals. Now we help consumers find their best in personal loans auto loans business loans student loans credit cards savings accounts home equity loans and more.
The base pay range for this position in Seattle/New York/Colorado/California is $135000$175000 however base pay offered may vary depending on internal factors jobrelated knowledge and experience.
INCENTIVE COMPENSATION
Eligible for annual performance bonus
BENEFITS
Medical dental and vision insurance and 401(k) matching
CULTURE
Were a fastpaced company with an entrepreneurial bend. We work hard and test our products often. Were collaborative ambitious candid and highenergy. Our teammates are some of the brightest most talented people youll ever work with. We care more about your smarts than we do about the kinds of clothes you wear(butpleasedowear clothes to work!) and were pretty good about rewarding innovation creativity and the knack for just getting stuff done(weeven have an award for employees called the GSDGetStuff Done).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion we thrive because of these values. We do not discriminate based on race color religion (or creed) gender gender expression age national origin disability marital status sexual orientation or military status.
CCPA Disclosure
Required Experience:
Senior IC
Employment Type
Full Time
